As a Meta Ads Specialist, I plan, create, manage, and optimize Facebook and Instagram advertising campaigns to increase brand awareness, generate qualified leads, and drive online sales. I analyze campaign performance, optimize budgets, and implement data-driven strategies to maximize return on ad spend (ROAS).

Key Responsibilities:
Create and manage Meta (Facebook & Instagram) advertising campaigns.
Conduct audience research and build custom, lookalike, and retargeting audiences.
Set campaign objectives, budgets, bidding strategies, and ad placements.
Monitor campaign performance and optimize based on key metrics such as CTR, CPC, CPA, CPM, and ROAS.
Perform A/B testing on ad creatives, copy, and audience segments.
Track conversions using Meta Pixel and Conversion API where applicable.
Collaborate with creative teams to develop high-performing ad creatives.




Prepare weekly and monthly performance reports with actionable insights.
Continuously optimize campaigns to improve lead generation and sales performance.
Stay updated with the latest Meta Ads features, policies, and digital marketing trends.

Skills:
Meta Ads Manager
Facebook & Instagram Advertising
Audience Targeting & Retargeting
Campaign Optimization
A/B Testing
Budget Management
Meta Pixel & Conversion Tracking
Performance Analysis
Lead Generation
ROAS & KPI Optimization

Tools:
Meta Ads Manager
Meta Business Suite
Meta Pixel
Google Analytics (GA4)
Microsoft Excel / Google Sheets

Pay: ₹12,798.77 - ₹20,000.00 per month

Work Location: In person

📌 Ppc Specialist Sahibzada Ajit Singh Nagar
🏢 Technonext Technologies Private
📍 Sahibzada Ajit Singh Nagar