Company Description Whiteboard Online is an online coaching platform that allows learners to attend classes from the comfort of their homes. The organization focuses on delivering accessible, high-quality educational content through virtual sessions and digital resources. Learners can explore a variety of topics and courses at their own pace, supported by engaging instructors.

Whiteboard

Online also shares valuable learning materials and updates via its YouTube channel, providing additional opportunities for skill development and continuous learning.

Role Description The Performance Marketing role at Whiteboard Online is a full-time remote position focused on driving growth and engagement across digital channels. In this role, the qualified will plan, execute, and optimize performance marketing campaigns, including paid search, social media advertising, and other digital initiatives. Daily responsibilities include analyzing campaign data, conducting market and audience research, managing budgets, and making data-driven adjustments to improve conversion and customer acquisition.

The role also involves collaborating with cross-functional teams to refine marketing strategy, improve messaging,



and enhance the overall customer journey. Regular reporting on key performance metrics and proposing actionable insights will be an essential part of this position.

Qualifications Strong Communication skills, with the ability to present insights clearly and collaborate with diverse teams.

Demonstrated experience in Market Research to understand audiences, trends, and competitive landscapes.

Background in Sales and Customer Service to support lead generation, conversion, and customer retention efforts.

Proven ability to develop and execute Marketing Strategy aligned with performance goals and brand objectives.

Experience with performance marketing platforms (e.g., Google Ads, Facebook Ads), analytics tools, and A/B testing.

Data-driven mindset with the ability to interpret metrics, optimize campaigns, and report on ROI.

Ability to work independently in a remote environment, manage time effectively, and meet deadlines.

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Performance marketing (India)
🏢 Whiteboard Online
📍 India