We are looking for an experienced Performance Marketing Specialist with a minimum of 5 to 7+ years of hands-on experience, specializing in Google Ads (AdWords) and performance-driven lead generation. The ideal candidate will be responsible for planning, executing, optimizing, and scaling Google advertising campaigns with a strong focus on high-quality lead generation, conversion optimization and maximizing ROI.

Key Responsibilities

Manage and optimize Google Search, Display, Remarketing and Performance Max campaigns

Conduct keyword research, competitor analysis and audience targeting

Optimize campaigns to reduce CPL and CPA while improving lead quality

Manage substantial monthly advertising budgets efficiently

Set up and monitor conversion tracking using GA4 and Google Tag Manager

Optimize landing pages, ad copy, bidding strategies and campaign structures

Identify and eliminate irrelevant and low-quality leads

Provide performance reports focused on qualified leads, conversions, CPA and ROI





Continuously test and implement strategies to improve campaign profitability Requirements:

Minimum 5 years of proven experience in performance marketing

Advanced expertise in Google Ads (AdWords)

Robust knowledge of GA4, Google Tag Manager and conversion tracking

Demonstrable track record of generating high-quality leads through Google Ads

Strong analytical and conversion-rate optimization skills

Experience managing high-budget campaigns

Experience in professional services or legal-sector marketing will be an advantage Important: We are looking for a hands-on Google Ads specialist with a proven performance record, not simply experience generating impressions, clicks or website traffic. Candidates should apply with their CV and evidence of previous campaign performance, including monthly ad spend managed, CPL/CPA achieved, lead volumes and measurable ROI.

📌 Performance Marketing Specialist (Bengaluru)
🏢 The Law Reporters
📍 Bengaluru