About Aaytham Consulting

Aaytham Consulting (AyC) is a fast-growing consulting firm delivering end-to-end business transformation solutions across strategy, marketing, operations, human resources, and technology. Driven by a young, dynamic team and experienced leadership with global exposure, AyC helps emerging businesses scale faster through modern thinking, agile execution, and impactful technical solutions.

Role Overview

We are seeking a proactive and detail-oriented Performance Marketing Specialist with more than 2-3 years of experience in managing paid advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and LinkedIn. The ideal candidate will bring a mix of analytical thinking, creativity, and performance marketing expertise to execute and optimise digital campaigns for our clients.

Key Responsibilities

- Plan, create, and manage paid advertising campaigns across Google, Facebook, Instagram, and other relevant platforms.
- Monitor performance metrics (CTR, CPC, CPA, ROAS) and optimise campaigns for better efficiency and results.
- Conduct keyword research, competitor analysis, and audience segmentation to improve targeting.




- Develop ad creatives and collaborate with the design/content teams to align messaging and visuals.
- Perform A/B testing on creatives and landing pages to improve conversion rates.
- Generate insightful campaign performance reports and provide data-driven recommendations.
- Stay informed on industry trends, platform updates, and emerging tools/strategies.

Required Skills & Qualifications:

- More than 2-3 years of hands-on experience in digital advertising and paid media campaigns.
- Proficiency with platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc.
- Robust understanding of PPC strategy, retargeting, conversion tracking, and funnel optimisation.
- Experience using Google Analytics, Google Tag Manager, and data reporting tools.
- Ability to work in a fast-paced environment and manage multiple client campaigns simultaneously.
- Excellent communication, analytical, and time-management skills.
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Experience with eCommerce, lead generation, or B2B marketing.
- Certifications in Google Ads and/or Meta Blueprint.

- Send your resume to - [email protected]

📌 Performance Marketing Specialist (Chennai)
🏢 Aaytham Consulting (AyC)
📍 Chennai