Performance Marketer – Fashion & E-commerce

We are looking for a Performance Marketer to drive profitable growth for our fashion and e-commerce business through data-driven paid advertising strategies. The ideal candidate should have hands-on experience managing Meta Ads and Google Ads, with a strong understanding of e-commerce funnels, customer acquisition, remarketing, and ROAS optimization.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads.
- Manage campaigns focused on online sales, revenue growth, customer acquisition, and profitable ROAS.
- Develop campaign structures for prospecting, retargeting, catalog sales, Advantage+ Shopping, Search, Shopping/PMax, and remarketing.
- Monitor key metrics including ROAS, CAC/CPA, CTR, CPC, CPM, conversion rate, AOV, frequency, and revenue.
- Analyze campaign performance daily and make data-driven decisions on budget allocation and scaling.
- Identify winning audiences, products, creatives, offers, and ad formats.
- Work closely with the creative/content team to develop high-performing static ads, videos, reels, UGC-style creatives, and product ads.
- Conduct continuous A/B testing of creatives, audiences, offers, landing pages, and campaign strategies.
- Manage and optimize Meta Catalog/Dynamic Product Ads for fashion products.
- Monitor the complete customer journey from ad click → website visit → add to cart → checkout → purchase.
- Work with GA4, Meta Pixel, Conversion API, Google Tag Manager, Merchant Center, and Shopify trackingto maintain accurate attribution.
- Prepare daily, weekly, and monthly performance reports with explicit insights and action plans.




- Track actual website revenue against advertising-platform-reported revenue and identify attribution or tracking discrepancies.
- Monitor competitor advertising, fashion trends, seasonal opportunities, and customer behaviour.
- Develop campaign strategies around festivals, new collections, product launches, bestsellers, and promotional periods.
- Control advertising spend while continuously improving marketing efficiency and profitability.

Required Skills
- Strong hands-on experience with Meta Ads Manager
- Strong working knowledge of Google Ads
- Experience with Shopify/e-commerce brands
- Understanding of GA4, GTM, Meta Pixel and Conversion API
- Strong analytical and Excel/Google Sheets skills
- Experience with catalog and product-feed advertising
- Strong understanding of ROAS, CAC, contribution margin and e-commerce profitability
- Ability to scale campaigns without sacrificing efficiency
- Strong creative-analysis and problem-solving skills

Preferred Experience 2–5 years of performance marketing experience, preferably with a fashion, apparel, D2C, lifestyle, or e-commerce brand.

Key Performance Indicators (KPIs)

Performance will primarily be evaluated on:

Revenue Growth | ROAS | CAC/CPA | Conversion Rate | New Customer Acquisition | Marketing Spend Efficiency | Creative Performance | Campaign Scalability

What We’re Looking For

We need someone who goes beyond simply running ads. The candidate should be able to understand which products are selling, which creatives are driving purchases, where advertising budgets should be increased or reduced, and how paid marketing contributes to overall business profitability.

The role requires a combination of analytical thinking, creative understanding, strong execution, and commercial awareness.

Job Types: Full-time, Permanent

Pay: ₹70,000.00 - ₹90,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Bengaluru)
🏢 Ethnic elements
📍 Bengaluru