Role Summary

Own customer acquisition for Digital Gold platform across digital channels. Drive user growth, optimize marketing spend, and improve conversion across the user funnel -from app install to KYC completion and first gold purchase.

Key Responsibilities

Plan, execute, and optimize performance campaigns across Google, Meta, YouTube, and affiliate channels.

Manage app acquisition campaigns and app-store growth initiatives.

Monitor and improve funnel metrics including CPI, CAC, KYC completion, first transaction, and retention.

Work closely with Product, CRM, and Design teams to improve conversion rates.

Execute A/B tests for creatives, landing pages, onboarding flows, and messaging.

Track campaign performance using attribution and analytics tools.





Manage agency and vendor relationships where applicable.

Provide regular campaign, budget, and ROI reporting.

Requirements

2–5 years of performance marketing experience in fintech, consumer internet, e-commerce, or app-based businesses.

Strong understanding of Google Ads, Meta Ads, App Campaigns, and attribution platforms.

Familiarity with Firebase, GA4, Appsflyer, Branch, Adjust, or similar tools.

Data-driven mindset with solid analytical capabilities.

Experience managing performance budgets and optimizing CAC.

📌 Performance Marketing Manager (Mumbai)
🏢 IGM - INDIA GOLD METAVERSE
📍 Mumbai