Aanra is a semi-fine jewelry brand launching in North America — quiet luxury, up-to-date craft, priced $100–450, sitting confidently between disposable fast-fashion jewelry and high-commitment fine jewelry. We are a founding team building from the ground up.

While Aanra is a fresh name in modern fashion, our roots run incredibly deep. Aanra is curated in partnership with Amrapali, a name that has defined fine jewelry craftsmanship for over 40 years. For more than three decades, Amrapali’s master artisans have designed breathtaking, custom handmade jewellery for global celebrities, royalty, and the world’s most exclusive red carpets.

About the Role

Own and scale our paid social strategy across Meta, TikTok, and Pinterest. Drive full-funnel performance — from awareness to conversion — for a brand where trust and craftsmanship matter.

Own all paid and brand marketing execution for Aanra — the single decision-maker on what campaigns run, what promotions we offer and how the brand shows up consistently everywhere. You take ownership of the brand guidelines from our brand identity agency post-handover and are the guardian of brand consistency across every channel, including future influencer content.

Key Responsibilities

- Own the end-to-end performance marketing strategy and execution across Meta, TikTok, and Pinterest, including campaign planning, audience targeting, media buying, optimization, reporting and scaling initiatives for the US market.
- Manage and optimize significant monthly advertising budgets with a strong focus on maximizing ROAS, profitability, customer acquisition and sustainable revenue growth.
- Collaborate closely with creative, design and content teams to develop compelling, high-converting ad creatives,



videos translating performance insights into winning creative strategies.
- Drive a data-led testing and optimization framework across creatives, audiences, bidding strategies, and campaign formats, leveraging performance insights to improve conversion rates, acquisition efficiency, and overall campaign performance.
- Manage product catalogs, shopping feeds, pixels, tracking, and platform integrations to ensure seamless campaign execution and accurate performance measurement.
- Forecast and allocate budgets around seasonal events, product launches, and key commercial moments, ensuring optimal investment and business impact.
- Stay ahead of emerging platform trends, advertising innovations, and consumer behavior shifts, proactively recommending and implementing new growth strategies to maintain a competitive edge.
- Decide on-site coupon and discount strategy (percentage/fixed codes, seasonal campaigns, first-order and win-back offers) — working with the Technical Product Manager for configuration.
- Take ownership of brand guidelines from the brand agency once delivered; ensure consistent application across site, social, paid ads, and any future influencer partnerships.
- Direct the Catalogue Manager and Creative Producer on creative and content needs for campaigns.

What You Bring

- 6–10 years in performance marketing, with 4+ years running Meta, TikTok, and Pinterest ads
- Experience scaling a DTC/e-commerce brand preferably jewellery
- Data-driven, test-and-learn mindset
- Genuine experience owning BOTH performance and brand marketing — not purely a media-buying background

PREFERRED SKILLS

- Prior experience launching a brand from zero, not just scaling an established one
- Familiarity with influencer marketing programs and briefing creators

📌 Performance Marketing Manager (Gurugram)
🏢 EOK GEMS u0026amp; JEWELLERY PRIVATE
📍 Gurugram