Location: Goregaon, Mumbai Experience: 2–5 Years Industry: Real Estate / Digital Marketing Agency / PropTech / Construction Employment Type: Full-Time Job Summary DGS Group is looking for a highly analytical and performance-driven Performance Marketing Executive with prior experience in a Digital Marketing Agency. The ideal candidate should have hands-on expertise in planning, executing, optimizing, and scaling paid digital campaigns across Meta, Google, LinkedIn, and other advertising platforms. The candidate will be responsible for generating high-quality real estate leads while maintaining optimum Cost Per Lead (CPL), Return on Ad Spend (ROAS), and campaign performance.

Key Responsibilities Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and Display Networks.

Generate high-quality leads for residential and redevelopment projects.

Monitor and optimize CPL, CPA, CTR, Conversion Rate, and ROAS.

Manage campaign budgets efficiently to maximize performance.

Create audience segments, retargeting campaigns, and lookalike audiences.

Coordinate with creative and content teams for ad creatives, landing pages, and campaign assets.

Conduct A/B testing on creatives, copies, landing pages, and audiences.

Analyze campaign performance using Google Analytics (GA4), Meta Business Suite, Google Ads, and other reporting tools.

Track lead quality and coordinate with CRM and Sales teams to improve conversions.

Monitor competitor campaigns and industry trends.

Prepare daily, weekly, and monthly performance reports with actionable insights.

Key Performance

Indicators (KPIs) Qualified Leads Generated

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)





Return on Ad Spend (ROAS)

Lead-to-Site Visit Conversion

Lead-to-Booking Conversion

Click Through Rate (CTR)

Landing Page Conversion Rate

Campaign ROI

Budget Utilization Efficiency Key Result Areas (KRAs) Digital Lead Generation

Campaign Performance Optimization

Paid Media Management

Marketing ROI

Conversion Optimization

Performance Reporting

Sales & CRM Coordination Standard Operating Procedures (SOPs) Launch campaigns only after management approval.

Monitor campaigns daily and optimize bids, targeting, and creatives.

Conduct weekly A/B testing for better performance.

Submit daily campaign performance reports.

Coordinate with Sales and CRM teams regarding lead quality.

Track and improve campaign ROI continuously.

Maintain proper campaign documentation and budget records.

Ensure all tracking pixels, conversion events, and analytics are functioning correctly.

Qualifications Bachelor's Degree in Marketing, Business Administration, Mass Media, Commerce, or a related field.

MBA or Digital Marketing Certification is preferred.

Google Ads, Meta Blueprint, or GA4 certifications will be an added advantage.

Experience 2–5 years of hands-on experience in Performance Marketing.

Candidates with experience in a Digital Marketing Agency are mandatory.

Experience handling Real Estate campaigns will be highly preferred.





Experience managing monthly advertising budgets of ₹10 Lakhs or more is preferred.

Technical Skills Google

Ads (Search, Display, Performance Max, YouTube)

Meta Ads Manager

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Meta Pixel & Conversion API

Google Search Console

CRM Integration

Excel & Performance Reporting

UTM Tracking

Landing Page Optimization Key Skills Performance Marketing | Google Ads | Meta Ads | Lead Generation | Campaign Optimization | Media Buying | Google Analytics (GA4) | Google Tag Manager | Meta Pixel | Conversion Tracking | ROAS | CPL Optimization | A/B Testing | Digital Analytics | CRM | MS Excel Preferred Candidate Profile Experience working in a Digital Marketing Agency handling multiple client accounts.

Robust understanding of lead generation campaigns for high-value products, preferably real estate.

Analytical mindset with excellent reporting and optimization skills.

Ability to manage multiple campaigns simultaneously.

Strong communication and stakeholder management skills.

Candidates from Bandra to Mira Road will be preferred. Why Join DGS Group? Work with one of Mumbai's growing real estate developers.

Manage large-scale digital campaigns for premium residential and redevelopment projects.

Exposure to high-value marketing budgets and cutting-edge marketing tools.

Fast career growth and performance-based incentives.

Collaborative and innovation-driven work culture.

To Apply

WhatsApp (Priority Consideration): +91 (phone hidden) Skills: google ads,crm,digital,digital marketing,real estate,google,analytics,campaigns,performance marketing,optimization

📌 Performance Marketing Executive (Mumbai)
🏢 DGS Group Builders And Developers
📍 Mumbai