Department: Growth / Marketing

Employment Type: Full time

Location: Onsite (Infopark Thrissur, Koratty Kerala)

Language Fluency: Malayalam, English

Compensation: Fixed Salary Uncapped Conversion-Based Incentives

Role Overview The Performance Marketing Executive drives data-backed user acquisition and revenue growth across both B2B and B2C segments. This hands-on role manages paid campaigns across Meta (Facebook & Instagram) and Google, using advanced targeting and automation. The ideal candidate will also pioneer direct-to-consumer conversational marketing via WhatsApp channels to scale lead generation and sales pipelines.

This position features a highly lucrative, incentive-based compensation structure that directly rewards successful conversions and efficient scaling.

Key Responsibilities

1. Campaign Management & Strategy

- Launch Multi-Channel Campaigns: Build and manage high-performing paid campaigns across Google Search/Performance Max and Meta Ads Manager.
- Execute B2C Tactics: Drive immediate direct-to-consumer sales, app installs, and web conversions using Instagram Shopping and Meta Advantage suites.
- Build B2B Funnels: Implement lead-generation strategies on Google and Meta to capture high-intent corporate buyers and drive qualified pipeline.
- Pioneer WhatsApp Marketing: Deploy click-to-WhatsApp ad campaigns and manage automated chat funnels to nurture leads and close sales directly.

2. Continuous Optimization & Scaling

- Conduct A/B Testing: Run structured tests on ad creatives, copy, landing pages, and audience segments to systematically lower acquisition costs.
- Monitor Spend:



Manage daily budgets and pacing to ensure maximum efficiency, high Return on Ad Spend (ROAS), and low Cost Per Acquisition (CPA).
- Maximize Audience Precision: Build lookalike, retargeting, and custom audiences using CRM data and pixel tracking.
- Performance-Driven Scaling: Actively optimize campaigns to maximize monthly incentive earnings by hitting volume and efficiency targets.

3. Analytics, Reporting & Verification

- Track Growth KPIs: Analyze daily performance metrics using Google Analytics 4 (GA4), Meta Events Manager, and internal CRM systems.
- Conversion Verification: Audit conversion paths and CRM data weekly to ensure all tracked leads and sales match internal business metrics.
- Brief Creative Teams: Work with designers and copywriters to produce high-converting ad assets based on data insights and platform trends.

Required Skills & Qualifications

Technical Skills

- Platform Mastery: 1–3 years of hands-on experience managing budgets within Google Ads and Meta Ads Manager (Facebook & Instagram).
- Conversational Tech: Familiarity with WhatsApp Business API, CRM integrations , or chat automation tools .
- Data Literacy: Advanced proficiency in Excel/Google Sheets, Google Tag Manager (GTM), GA4,



and conversion pixel setup.

Core Competencies

- Dual Funnel Mindset: Ability to balance quick-turnaround B2C e-commerce logic with longer, content-driven B2B sales cycles.
- Analytical Thinking: Strong problem-solving skills with a focus on data patterns and attribution metrics.
- Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field (Google or Meta certifications are a major plus).

Incentive Compensation Structure

1. Conversion-Based Incentives (Uncapped)

- B2C Conversion Bonus: A fixed payout per verified transaction or a percentage of net sales generated through Meta, Instagram, and Google campaigns.
- B2B Lead Tiered Bonus: Payout scales based on the quality of the pipeline generated:
- Marketing Qualified Leads (MQLs): Base payout per verified signup.
- Sales Qualified Leads (SQLs): Higher payout upon sales team validation.
- WhatsApp Conversion Payout: A fixed commission for every sale or high-intent lead closed directly through click-to-WhatsApp automated conversational funnels.

2. Efficiency & Scaling Accelerators

- ROAS / CPA Gates: Bonuses unlock or multiply only when campaigns meet strict efficiency metrics (e.g., maintaining a minimum target ROAS or staying below a target CPA).
- Budget Scaling Reward: Extra payouts are unlocked when the Executive successfully scales ad spend past a set milestone while maintaining the target conversion rate.
- Transparency: Structured, transparent tracking dashboards to see your earned commission in real-time.

📌 Performance Marketing Analyst (Chalakudy)
🏢 Dataequinox
📍 Chalakudy