PERFORMANCE MARKETER — META ADS EXPERT

Company: AR Digital Technology Pvt. Ltd.

Location: Hamirpur, Himachal Pradesh — On-site

Job Type: Full-Time | Permanent

Salary: ₹15,000 – ₹25,000 per month Performance-Based Incentives

Experience Required: 2–3 Years

About AR Digital Technology Pvt. Ltd.

AR Digital Technology Pvt. Ltd. is a growing digital marketing and technology company specializing in Performance Marketing, SEO, Google Ads, Meta Ads, Social Media Marketing, Website Development, Branding, AI Automation, and Business Growth Solutions.

We work with businesses across multiple industries to generate qualified leads, improve customer acquisition, increase online visibility, and achieve measurable business growth through data-driven digital marketing strategies.

We are looking for a Performance Marketer — Meta Ads Expert who can take ownership of Meta advertising campaigns, optimize performance, improve lead quality, and deliver measurable results for client accounts.

Job Summary The selected candidate will be responsible for planning, launching, monitoring, analyzing, and optimizing Meta advertising campaigns across Facebook and Instagram.

The ideal candidate should have practical experience with Meta Ads Manager, campaign optimization, audience targeting, retargeting, lead generation, conversion campaigns, tracking, A/B testing, and performance reporting.

Key ResponsibilitiesMeta Ads Campaign Management

- Plan, create, launch, and manage Meta advertising campaigns.
- Set up campaigns according to client objectives such as lead generation, website conversions, sales, traffic, engagement, and remarketing.
- Develop appropriate campaign structures, audiences, placements, budgets, and bidding strategies.
- Manage campaigns across Facebook and Instagram.
- Monitor campaigns regularly and take corrective action when performance declines.
- Ensure campaigns comply with Meta advertising policies and requirements.

Campaign Optimization
- Optimize campaigns to improve:
- Lead Quality
- Conversion Rate
- CTR
- CPL
- CPA
- ROAS
- Overall Campaign ROI
- Analyze campaign, ad set, and ad-level performance.
- Identify underperforming campaigns, audiences, creatives, and placements.
- Reallocate budgets based on campaign performance.
- Scale profitable campaigns while maintaining cost efficiency.
- Continuously test new campaign strategies and optimization approaches.

Audience Research & Targeting
- Conduct audience and customer research.
- Create and manage:
- Custom Audiences
- Lookalike Audiences
- Retargeting Audiences
- Website Visitors
- Customer/Lead Audiences
- Engagement Audiences
- Develop appropriate targeting strategies for different industries and customer segments.
- Analyze audience performance and identify opportunities for improvement.

A/B Testing
- Conduct structured A/B tests for:
- Ad Creatives
- Ad Copy
- Headlines
- CTAs
- Audiences
- Placements
- Campaign Structures
- Landing Pages
- Analyze test results and implement winning variations.




- Maintain proper testing records and performance comparisons.

Tracking & Analytics
- Implement and monitor Meta Pixel.
- Work with Meta Events Manager for event tracking and troubleshooting.
- Understand and assist with Conversions API (CAPI) implementation.
- Monitor standard and custom conversion events.
- Verify conversion tracking and identify tracking issues.
- Work with developers when technical tracking support is required.
- Use GA4, Google Tag Manager (GTM), and other analytics/reporting tools where required.

Reporting
- Monitor campaign performance on a daily/regular basis.
- Prepare weekly and monthly performance reports.
- Track key metrics including:
- Spend
- Impressions
- Reach
- CTR
- CPC
- CPL
- CPA
- Leads
- Conversions
- Conversion Rate
- ROAS
- Provide actionable insights and recommendations.
- Communicate campaign performance clearly to reporting managers and clients when required.

Creative & Landing Page Coordination
- Work closely with graphic designers, video editors, content writers, and developers.
- Provide creative briefs based on campaign objectives and audience insights.
- Recommend suitable ad formats, creative concepts, messaging, and CTAs.
- Coordinate with the web development team for landing page improvements.
- Identify landing-page issues affecting conversion rates.

Client & Team Coordination
- Understand client business objectives and campaign requirements.
- Coordinate with account managers, sales teams, creative teams, SEO teams, and developers.
- Participate in campaign strategy discussions and client meetings when required.
- Maintain clear documentation of campaign strategies, tests, and results.
- Support junior team members with campaign setup and optimization when required.

Required Experience
- 2–3 years of hands-on experience in Performance Marketing, Meta Ads, Paid Social, or Digital Advertising.
- Proven experience managing live Meta advertising campaigns.
- Experience handling multiple client accounts or campaigns will be preferred.
- Agency experience will be an added advantage.

Required Technical Skills

Strong practical knowledge of

- Meta Ads Manager
- Meta Business Suite
- Facebook & Instagram Advertising
- Lead Generation Campaigns
- Website Conversion Campaigns
- Sales Campaigns
- Remarketing Campaigns
- Audience Targeting
- Custom Audiences
- Lookalike Audiences
- Meta Pixel
- Events Manager
- Conversion API (CAPI)
- Conversion Tracking
- Campaign Optimization
- A/B Testing
- Budget Management
- Lead Quality Analysis
- ROAS & ROI Analysis

Preferred Skills

Knowledge of the following will be an added advantage:

- Google Analytics 4 (GA4)




- Google Tag Manager (GTM)
- Google Ads
- Landing Page Optimization
- Conversion Rate Optimization (CRO)
- CRM & Lead Management Systems
- Looker Studio
- WordPress
- Marketing Automation
- AI-powered marketing tools

Key Performance Areas The selected candidate will be expected to contribute toward:
- Consistent qualified lead generation.
- Improvement in lead quality.
- Reduction in CPL and CPA where applicable.
- Improvement in conversion rates.
- Improvement in campaign ROAS and ROI.
- Effective advertising budget utilization.
- Successful testing and scaling of campaigns.
- Accurate and timely performance reporting.
- Achievement of agreed campaign KPIs.

Required Soft Skills
- Strong analytical and data interpretation skills.
- Problem-solving mindset.
- Good communication skills.
- Robust attention to detail.
- Ability to manage multiple campaigns simultaneously.
- Good time-management and organizational skills.
- Ability to work under deadlines.
- Proactive and results-oriented approach.
- Willingness to learn and adapt to platform changes.
- Ability to work independently and as part of a team.

Salary & Benefits
- ₹15,000 – ₹25,000 per month, based on skills, experience, and suitability.
- Performance-based incentives.
- Paid leave as per company policy.
- Professional training and skill development.
- Career growth opportunities based on performance.
- Opportunity to work on diverse client campaigns.
- Exposure to multiple industries and business models.
- Professional and collaborative work environment.

Work Schedule

Working Days: Monday to Saturday

Work Hours: Day Shift

Work Mode: Work From Office

Employment Type: Full-Time | Permanent

Location: Hamirpur, Himachal Pradesh

Why Join AR Digital Technology?

- Work on real-world performance marketing campaigns.
- Manage campaigns across multiple industries.
- Gain hands-on experience with Meta advertising and conversion tracking.
- Work closely with creative, content, sales, and development teams.
- Learn advanced campaign optimization and performance marketing strategies.
- Opportunity to develop expertise in paid advertising, analytics, and AI-powered marketing.
- Performance-based incentives and career growth opportunities.
- Work in a professional, collaborative, and growth-focused environment.

How to Apply

Interested candidates should submit

- Updated Resume/CV
- Current Location
- Relevant Work Experience
- Details of Meta advertising campaigns managed
- Portfolio or Case Studies, if available
- Campaign performance reports or screenshots, where appropriate

Candidates with proven hands-on experience in Meta Ads, lead generation, campaign optimization, conversion tracking, and ROAS improvement are encouraged to apply.

Work Location

AR Digital Technology Pvt. Ltd.

Hamirpur, Himachal Pradesh

Work Mode: On-site / In Person

Job Type: Full-Time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Performance Marketer (Meta Ads Expert) (Hamirpur)
🏢 AR Digital Technology
📍 Hamirpur