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BTL Executive

Tractor Junction

Ajmer, Rajasthan, India
Sikar, Rajasthan, India
Jhunjhunu, Rajasthan, India
RR Nagar, Bengaluru, Karnataka, India

Posted on Jul 29, 2026

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BTL Executive – Tractor CentersKey Result Areas (KRAs)- Execute BTL marketing campaigns as per the monthly marketing plan.
Conduct dealer activations, farmer engagement programs, and local events.
Generate quality leads through on-ground marketing initiatives.
Strengthen brand visibility across assigned territories.
Coordinate with sales, marketing, and channel partners for campaign execution.
Monitor campaign effectiveness and submit timely reports.
Ensure optimum utilization of the assigned marketing budget.Key Performance Indicators (KPIs)- Number of BTL activities executed per month.
Leads generated through BTL campaigns.
Lead-to-sales conversion rate.
Event execution within planned timelines and budget.




Increase in brand reach and customer engagement.
Dealer and stakeholder satisfaction score.
Timely submission of campaign reports and MIS.
Cost per lead (CPL) achieved within the target benchmark.What we look forBTL Marketing &
Brand Activation
Event Planning &
Execution
Field Marketing
Dealer &
Channel Partner Management
Farmer Engagement &
Rural Marketing
Lead Generation
Campaign Planning &
Coordination
Market Research &
Competitor Analysis
Vendor Management
Robust Communication &
Interpersonal Skills
Relationship Management
Negotiation Skills
Problem-Solving &
Decision-Making
Time Management
MS Excel, PowerPoint &
Google Sheets
MIS Reporting
Budget Management
Team Coordination
Willingness to Travel Extensively
Self-Motivated with a Results-Oriented Approach

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