- Create and manage successful paid media campaigns.
- In-depth keyword and website research, ad grouping and audience targeting.
- Ad copy creation and editing.
- Manage a portfolio of paid search campaigns, paid social campaigns and display campaigns across an exciting and diverse range of merchants in all areas of online.
- Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing.
- Ensure campaigns are meeting clearly defined conversion objectives.
- Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
- Research websites, source and implement keywords, create adtext, assign budgets, implement strategies and optimize campaigns to meet KPIs.
- Manage your spend and clicks on a daily basis, and maximizing profits
- Work with account management team to help provide insight for clients




- Work with the sales team to provide forecasts presentations

Requirements
- At least 2 years experience of running PPC campaigns within an agency or affiliate environment.
- Have previous experience of handling Ad campaigns of Rs. 10,00,000 above.
- Have robust copywriting, reporting and communication skills.
- Have a strong working knowledge of Google Adwords and Analytics.
- Have a strong understanding of how PPC fits into the wider digital marketing mix

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Paid Media Specialist (Mumbai)
🏢 Digital Latte
📍 Mumbai