– Channel Sales Executive (Alcoholic Beverages)

Position: Channel Sales Executive

Department: Sales & Marketing

Industry: Alcoholic Beverages (Wine, Spirits, RTD & Premium Liquor)

Reporting To: Area Sales Manager / Sales Head

Location: Allahabad (Prayagraj), Gorakhpur, Lucknow, Banaras (Varanasi), Faizabad (Ayodhya)

Job Summary The Channel Sales Executive is responsible for achieving sales targets, managing distributors and retail channels, expanding market presence, ensuring product availability, and strengthening brand visibility within the assigned territory.

Key Responsibilities
Achieve monthly, quarterly, and annual sales targets.
Manage distributors, wholesalers, retailers, and HORECA accounts.
Appoint current distributors and expand the retail network.
Ensure product availability, merchandising, and brand visibility across outlets.
Execute trade promotions, activations, and marketing initiatives.
Conduct regular market visits and monitor competitor activities.
Maintain healthy distributor inventory and ensure timely collections.
Coordinate with logistics and operations for smooth product supply.
Submit Daily Sales Reports (DSR), Weekly Sales Reports (WSR), and Monthly Sales Reports (MSR).




Ensure compliance with company policies and state excise regulations.

Qualifications
12th Pass or Graduate in any discipline.
3–5 years of experience in Channel Sales within the Alcoholic Beverages industry (Wine, Spirits, IMFL, Beer, RTD, or Premium Liquor).
Experience in distributor, retailer, and HORECA channel management.
Solid knowledge of liquor trade and state excise regulations.
Positive communication, negotiation, and relationship management skills.
Proficiency in MS Office.
Willingness to travel extensively within the assigned territory.
Valid driving license preferred.

Key Skills
Channel Sales & Distribution Management
Distributor Relationship Management
Sales & Business Development
Negotiation & Communication
Market Expansion & Retail Development
Trade Promotions & Merchandising
Collection & Outstanding Management
Market Intelligence & Reporting

Key Performance Indicators (KPIs)
Achievement of sales targets.
Distribution and outlet expansion.
Product availability and brand visibility.
Collection efficiency.
Distributor satisfaction and retention.
Timely submission of sales reports and compliance.

📌 Channel Sales Executive Ghaziabad
🏢 HAMSTER SPIRITS
📍 Ghaziabad