Role & responsibilities

Channel Relationship Manager

Business: UltraTech Cement – Building Products Division (BPD)

Function: Sales & Marketing

Qualification – MBA or Any Graduation
Key Result Areas (KRAs)

A. Consumer & Market Insights
Track market trends and competitor activities
Gather customer feedback and share insights with Zonal Head

B. Implementation of Marketing Activities
Ensure communication of promotional schemes across channels
Manage visibility of POP materials at retail outlets
Execute branding, advertising, and marketing campaigns
Evaluate campaign effectiveness and provide feedback
Coordinate with technical teams for product demonstrations

C. Sales Planning
Prepare monthly product-wise and channel-wise sales forecasts
Recommend demand generation initiatives
Support annual business planning
Assist in retailer induction program design

D. Sales Execution 1. Cement Channel
Coordinate with TSEs for demand generation
Improve product awareness within cement sales teams
Monitor stock ageing and ensure liquidation
Drive engagement programs for channel partners
Non-Trade Channel
Manage leads end-to-end and ensure conversion




Build relationships with influencers and decision-makers
Participate in events, seminars, and project discussions
Handle tendering process (identification, proposal, submission)
Coordinate technical demos, sampling, and site activities
Paint & Hardware Channel
Ensure retailer onboarding through distributors
Conduct retailer training and awareness programs
Monitor and improve retailer performance
Execute regular market visits
Manage inventory ageing at retail level

E. Customer Experience & Relationship Management
Resolve customer complaints efficiently
Conduct site visits when required
Build solid relationships with key customers and retailers
Ensure high customer satisfaction and retention
Key Skills Required
Solid channel management skills
Market intelligence and sales planning ability
Stakeholder management
Negotiation and influencing skills
Technical understanding of building products (preferred)

Preferred candidate profile Construction Chemical product Like Tiles & Adesive Product need to handle

Malayalam language Mandatory

📌 Channel Relationship Manager Bpd Malappuram
🏢 UltraTech Cement
📍 Malappuram