Key Responsibilities
Digital Marketing Strategy
Plan and execute digital marketing campaigns across multiple platforms.
Build brand awareness and generate qualified student leads.
Create monthly marketing calendars aligned with admission campaigns.
Track campaign performance and optimize ROI.
Social Media Management
Manage Instagram, Facebook, YouTube, LinkedIn, WhatsApp, and Google Business Profile.
Create engaging educational and promotional content.
Schedule and publish posts, reels, shorts, and stories.
Increase followers, engagement, and community interaction.
Paid Advertising
Plan and manage Meta Ads (Facebook &
Instagram).
Manage Google Search, Display, and YouTube Ads.
Optimize campaigns for lead generation and admissions.
Monitor budgets and improve Cost per Lead (CPL).
Content Creation
Design marketing creatives using Canva or Adobe Creative Suite.
Develop brochures, banners, posters, presentations, and admission campaigns.
Produce reels, promotional videos, and educational content.
Write compelling ad copy, blogs, website content, and email campaigns.
AI Integration &
Automation
Utilize AI tools such as ChatGPT, Gemini, Claude, Canva AI, and other productivity platforms.




Develop AI-powered content creation workflows.
Automate repetitive marketing tasks using AI.
Create AI-generated presentations, reports, and marketing assets.
Improve team productivity through AI-based solutions.
Website &
SEO
Update website content regularly.
Optimize website for SEO.
Improve Google search rankings.
Monitor website traffic and user behavior.
Lead Management
Generate leads through digital campaigns.
Integrate lead forms with CRM.
Track lead quality and conversion.
Coordinate with the admissions team for follow-ups.
Analytics &
Reporting
Monitor campaign performance using Google Analytics and Meta Business Suite.
Prepare weekly and monthly performance reports.
Analyze KPIs and recommend improvements.
Track ROI across all marketing activities.
Brand Development
Maintain consistent institute branding across all platforms.
Ensure qualified communication and visual identity.
Develop cutting-edge campaigns for admissions and events.

Pay: ₹18,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing & Ai Specialist Laxmi Nagar
🏢 THE RANKERS ACADEMY
📍 Laxmi Nagar