Key Accountabilities
Plan and execute multi-channel demand generation campaigns (email, LinkedIn, webinars, events, outbound) aligned to business priorities across regions and product lines, managing end-to-end execution from data mining and targeting to conversion.
Drive end-to-end lead generation across top-, mid-, and bottom-funnel through inbound and outbound efforts, including cold outreach (calls and emails) to engage target accounts, qualify leads, and ensure seamless handover to sales.
Manage end-to-end campaign execution, workflows, and lead tracking in HubSpot, including building and optimizing email journeys, forms, landing pages, and lead scoring models; ensure data hygiene and accurate CRM reporting, while leveraging tools like ZoomInfo and Seamless to build high-quality databases.
Collaborate closely with Sales/MU, BD, and PU teams to align on target accounts and personas, track lead-to-prospect conversion with timely follow-ups, and support SDR/BDR teams with messaging, sequences, and outreach strategies.
Track and analyze campaign performance (MQLs, SQLs, conversion rates, pipeline contribution) to optimize for better ROI,



while providing regular reporting and actionable insights to stakeholders.

Mandatory Skills
4–5 years of experience in Demand Generation, Growth Marketing, Inside Sales
Robust hands-on expertise in HubSpot for campaign execution, automation, and lead management
Demonstrated success in cold calling and outbound lead generation
Proven ability to work towards and consistently achieve monthly targets
Experience collaborating with partners and vendors to plan and execute campaigns
Solid understanding of B2B sales cycles and lead qualification processes
Hands-on experience managing, tracking, and reporting on email and LinkedIn campaigns
Excellent communication and stakeholder management skills

Desirable Skills
Experience in B2B SaaS / Telecom / Martech / CPaaS / Enterprise tech
Familiarity with tools like Salesforce, ZoomInfo, Seamless.ai, Hubspot, Zoho
Exposure to global campaigns (US, Europe, MEA, APAC)
Experience working with marketing operation tasks and working with external lead generation agencies

📌 Demand Generation Manager Gurugram
🏢 Comviva
📍 Gurugram