Key Responsibilities
Plan, launch, and optimize paid campaigns on Meta Ads and Google Ads (Search, Display, YouTube)
Drive high-quality leads and bookings while maintaining solid ROAS and lowering cost per acquisition
Set up and manage tracking systems including Meta Pixel, Conversion API (CAPI), Google Tag Manager, and Google Analytics
Set up and manage tracking platforms like Offer18, Volumm etc
Build and optimize funnels (Ad → Landing Page / WhatsApp → Conversion)
Work closely on creatives: suggest ad angles, hooks, and performance-driven content
Conduct competitor analysis and identify growth opportunities by onboarding new customers.
Manage retargeting, lookalike audiences, and advanced audience segmentation
Monitor campaign performance daily and take data-driven decisions
Generate weekly reports with explicit insights and action plans

Additional Responsibilities:
Oversee basic SEO and SMO strategy




Manage social media growth with performance focus (not just posting)
Integrate and manage tools like WhatsApp API, CRM systems, and automation tools
Stay updated with latest digital marketing tools, trends, and algorithm changes

Requirements:
Proven experience in running Meta & Google Ads with measurable results.
Know how of other platforms for marketing like Amazon ADS and other SSP's network
2–5 years of hands-on experience in performance marketing
Solid understanding of ROAS, CPA, CTR, conversion tracking
Experience with Pixel, CAPI, Google Analytics, and Tag Manager
Ability to analyze data and optimize campaigns independently
Experience in beauty/lifestyle or local business marketing is a plus
Strong communication and execution skills

Pay: ₹20,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Digital Marketing Manager Delhi
🏢 Veltex Services Private
📍 Delhi