Role & responsibilities

Role Summary

Own the full D2C growth engine for Digital Gold platform. Drive acquisition, retention, lifecycle marketing, SEO/ASO, referral loops, attribution, and own annual marketing budget.

Key Responsibilities
Build and execute the full-funnel growth strategy across paid, organic, CRM, and partnerships.
Manage large-scale performance marketing budgets and optimise CAC/ROAS.
Lead lifecycle, CRM, and marketing automation across onboarding, activation and retention.
Own ASO/SEO strategy and performance.
Build and scale referral, rewards and viral loops.
Drive creative experimentation, campaign testing and funnel improvements.
Build dashboards on CAC, LTV, funnels, cohorts, churn, and retention.

Requirements
510 years in growth/marketing roles in fintech, e-commerce or consumer apps.
Robust command over attribution tools/MMPs, CRM platforms, SEO/ASO.
Hands-on experience in performance marketing and budget ownership.
Solid analytical and hypothesis-driven approach.

Location: Mumbai

📌 Growth And Marketing Lead Mumbai
🏢 India Gold Metaverse
📍 Mumbai