We are looking for a results-driven Meta Ads Specialist to manage and optimize paid advertising campaigns across Facebook and Instagram.

The ideal candidate will have hands-on experience with Meta Ads Manager, audience targeting, campaign optimization, retargeting, creative testing, conversion tracking, and performance analysis.

You will be responsible for generating qualified leads, sales, and conversions while maintaining efficient advertising costs and maximizing overall ROAS.

Key Responsibilities

- Create, launch, manage, and optimize Facebook and Instagram advertising campaigns.
- Develop effective campaign strategies based on business goals and target audiences.
- Conduct audience research and competitor analysis.
- Create and manage prospecting, retargeting, and remarketing campaigns.
- Build custom audiences, lookalike audiences, and retargeting audiences.
- Manage campaign budgets and optimize ad spend.
- Create and test different ad sets, audiences, creatives, headlines, primary text, and calls-to-action.
- Perform A/B testing to identify the best-performing campaigns and creatives.
- Monitor campaign performance on a daily basis.
- Analyze CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, and other key metrics.
- Identify underperforming campaigns and take corrective action.
- Optimize campaigns to reduce cost per lead/acquisition and improve conversion rates.
- Set up and monitor Meta Pixel and conversion tracking.
- Work with landing pages and recommend improvements to increase conversions.
- Analyze customer behavior and campaign data to improve targeting.
- Scale successful campaigns while maintaining profitability.
- Prepare weekly and monthly performance reports.
- Stay updated with Meta advertising policies, features, algorithms, and industry trends.

Required Skills
- 2+ years of hands-on experience with Meta Ads.
- Strong knowledge of Facebook Ads Manager and Instagram advertising.




- Experience managing lead generation and/or e-commerce campaigns.
- Robust understanding of campaign objectives, audiences, placements, bidding, and optimization.
- Experience with Facebook/Meta Pixel and conversion tracking.
- Knowledge of retargeting and Lookalike Audiences.
- Strong understanding of advertising metrics such as CPM, CPC, CTR, CPL, CPA, conversion rate, and ROAS.
- Experience with A/B testing and campaign scaling.
- Strong analytical and problem-solving skills.
- Positive understanding of digital marketing and customer acquisition.
- Ability to manage advertising budgets responsibly.
- Strong communication and reporting skills.

Preferred Qualifications Candidates with experience in the following areas will be preferred:
- Lead generation campaigns
- E-commerce advertising
- High-budget Meta campaigns
- Conversion-focused campaigns
- Facebook Pixel / Meta Pixel
- Conversion API (CAPI)
- Retargeting campaigns
- Lookalike audience strategies
- Creative testing
- Landing-page optimization
- Conversion Rate Optimization (CRO)
- Google Analytics / GA4
- Performance marketing
- Social media advertising

What We Are Looking For We want someone who is data-driven, creative, and focused on results.

The ideal candidate should be able to:

- Generate quality leads and conversions.
- Reduce unnecessary ad spending.
- Identify winning audiences and creatives.
- Scale profitable campaigns.
- Analyze campaign data and make informed decisions.
- Test new strategies continuously.
- Take ownership of campaign performance.
- Work independently and meet deadlines.




- Clearly communicate campaign results and recommendations.

Key Performance Indicators (KPIs) Performance will be evaluated based on campaign objectives, including:
- Qualified leads
- Sales and conversions
- Cost per lead (CPL)
- Cost per acquisition (CPA)
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate
- Return on ad spend (ROAS)
- Customer acquisition cost (CAC)
- Campaign profitability
- Overall advertising efficiency

Reporting The selected candidate will be responsible for providing regular reports covering:
- Total advertising spend
- Impressions and reach
- Clicks and CTR
- CPC and CPM
- Leads/conversions
- CPL/CPA
- Revenue generated
- ROAS
- Best-performing audiences
- Best-performing creatives
- Campaign optimization activities
- Problems identified and solutions implemented
- Recommendations for future campaigns

Experience Required: Minimum 2 years of practical Meta Ads experience.

Candidates should have experience managing real Facebook and Instagram advertising campaigns.

Experience with measurable results such as lead generation, sales growth, reduced CPL/CPA, or improved ROAS will be an advantage.

Salary & Benefits

- Competitive salary based on experience
- Performance-based incentives
- Flexible working environment
- Opportunity to work on multiple advertising campaigns
- Professional growth opportunities
- Training and development opportunities

How to Apply

Please submit

- Updated resume/CV
- Details of your Meta Ads experience
- Examples of campaigns you have managed
- Approximate monthly ad budgets managed
- Key campaign results, such as CPL, CPA, conversion growth, or ROAS
- Your expected salary
- Your availability to start

Candidates with practical Meta Ads experience will be given preference. Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Meta Ads Specialist – Facebook & Instagram Advertising (Jalandhar)
🏢 Team Digi Marketing
📍 Jalandhar