- Collaborate with the marketing team to understand campaign objectives, target audience, and key performance indicators

2 . Create and execute cutting-edge media plans across digital platforms, including but not limited to display advertising, social media, video, search, programmatic, email, and other emerging channels

- Developing innovative solutions to continuously position as a cutting-edge source for digital media strategy
- Monitor and optimize campaigns to stay within budget constraints
- Tailor media plans to resonate with different audience segments
- Analyze campaign performance data for insights on impressions, clicks, conversions, CTR, CPA, and ROAS to identify strengths and opportunities
- Optimize the media mix to strike a balance between different channels to maximize reach, engagement, and conversions
- Work closely with internal teams to ensure the seamless execution of media plans and deliver integrated marketing campaigns
- Build and maintain strong relationships with media partners and vendors
- Act as first-level POC for client escalations and Conduct regular competitive analysis to identify industry trends, benchmark against competitors' strategies, and implement best practices




- Stay abreast of the latest digital media trends, technologies, and best practices. Proactively recommend new opportunities and strategies to enhance campaign effectiveness

1 2. Conduct weekly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally

- Work with the L&D; team to structure training programs that directly impact work quality along with specific competencies
- Promote a culture of research and self-development within the team while organizing regular one-on-one feedback discussions with team members
- Hire capable, independent resources that can understand, communicate and execute client briefs accurately

1 6. Establish strong relationships with clients to understand clients' satisfaction with media campaigns requirements and objectives

- Prompt replies to emails by self and team
- Ensuring accurate and complete information is provided to the creative team
- Ensure timely resolutions of client and internal feedback
- Ensure following of internal TATs, tasks prioritization, and timely delivery of work.

📌 Media Manager (Mumbai)
🏢 The Starter Labs
📍 Mumbai