SPORTSTECH is looking for an experienced Marketing Technology & Tracking Specialist to take ownership of our digital measurement and conversion tracking infrastructure across multiple European markets.

You will play a key role in ensuring accurate, scalable, and reliable tracking across Google Ads, Meta, Bing, GA4, Google Tag Manager, and Shopify.

This position is ideal for someone with strong technical expertise in marketing technology who enjoys solving complex tracking challenges, improving data quality, and building robust measurement systems that support better performance marketing decisions.

What You’ll Do

- Own and maintain the end-to-end tracking architecture across Germany, France, Italy, Spain, and the Netherlands.
- Manage Google Tag Manager, including client-side and server-side implementations.
- Ensure accurate integration between GA4 and Google Ads conversion tracking.
- Configure and maintain GCLID, auto-tagging, Enhanced Conversions, and offline conversion imports.
- Audit and resolve missing, duplicate, or incorrectly configured conversion events and conversion IDs.
- Implement and optimise server-side tracking, including Server-Side GTM, Meta CAPI, and Google Enhanced Conversions.
- Review and optimise Shopify tracking integrations, including native and third-party applications.
- Identify conflicts between tracking tools, pixels, applications, and analytics platforms.
- Manage Consent Mode v2 and consent-related tracking requirements across EU markets.
- Establish technical standards and approval processes for tracking-related changes.
- Monitor tracking health and identify conversion drops, tracking failures, and reporting discrepancies.




- Maintain clear technical documentation across markets, platforms, and tracking setups.
- Collaborate with Performance Marketing teams, leadership, agencies, and technology partners.

What We’re Looking For
- Minimum 3 years of hands-on experience with Google Tag Manager.
- Experience working with server-side GTM containers.
- Strong knowledge of Google Analytics 4 (GA4).
- Strong understanding of Google Ads conversion tracking.
- Experience with GCLID, Enhanced Conversions, and offline conversion imports.
- Hands-on experience with Meta Conversion API (CAPI).
- Solid understanding of Shopify-based tracking environments.
- Experience with tools such as Analyzify, Elevar, Littledata, Simprosys, or similar platforms.
- Experience managing tracking across multiple markets and advertising accounts.
- Knowledge of cross-domain and cross-account conversion attribution.
- Experience with Consent Mode v2 and consent management platforms.
- Strong debugging skills using GTM Preview Mode, Google Tag Assistant, and browser developer tools.
- Strong analytical and problem-solving skills.
- Ability to independently evaluate and validate tracking implementations and vendor recommendations.

Nice to Have
- Experience with server-side tracking platforms such as Stape or Taggrs.
- Experience with Google Cloud Platform or AWS.




- Knowledge of SQL and BigQuery.
- Previous experience working with an e-commerce or DTC brand.
- Experience working with or technically overseeing external performance marketing agencies.

What Success Looks Like Within your first 90 days, you will:
- Audit the complete tracking setup across all active markets.
- Identify and resolve major tracking gaps, duplicate conversions, and configuration issues.
- Establish a transparent and documented target tracking architecture.
- Introduce tracking health monitoring and alerting.
- Create a structured approval process for tracking-related changes.
- Develop a roadmap for server-side tracking, including technical and cost-benefit recommendations.

Why Join SPORTSTECH? At SPORTSTECH, you will have the opportunity to take real ownership of a complex international marketing technology environment.

You will help shape a scalable and future-ready tracking infrastructure, improve the reliability of performance data, and directly support smarter marketing decisions across multiple European markets.

This role offers strong technical ownership, international exposure, and the opportunity to work with modern analytics, advertising, e-commerce, and server-side tracking technologies.

Interested? If you have strong hands-on experience in marketing technology, conversion tracking, analytics, and server-side measurement, we would be happy to hear from you.

Apply now and help SPORTSTECH build a stronger, more reliable digital measurement ecosystem.

Mail: [email protected] / [email protected]

Contact: 91 (phone hidden)

Location: Chennai, Tamil Nadu

📌 Marketing Technology & Tracking Specialist (Chennai)
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