Job Summary: We are looking for a data-driven Performance Marketing & SEO Specialist with 4–5 years of hands-on experience in digital marketing, paid media, and search engine optimization.

The ideal candidate will be responsible for driving high-quality lead generation,

improving website visibility, optimizing campaign performance, and maximizing ROI across digital channels.

Key Responsibilities: Performance Marketing: Plan, execute, and optimize paid campaigns across:

Google Ads (Search, Display, Performance Max)

LinkedIn Ads

Meta Ads (Facebook & Instagram)

YouTube Ads Manage campaign budgets and optimize CPL, CPA, ROAS, and ROI: Conduct keyword research, audience segmentation, and competitor analysis.

Create and execute A/B tests for ad creatives, landing pages, and CTAs.

Monitor campaign performance using Google Ads, GA4, Looker Studio, and other analytics tools.

Implementation of remarketing and account-based marketing (ABM) campaigns applicable.

Coordinate with the design and content teams to develop high-converting ad creatives and landing pages.

Generate weekly and monthly performance reports with actionable insights.

Search Engine

Optimization (SEO): Develop and execute on-page, off-page, and technical SEO strategies.

Conduct comprehensive keyword research and content gap analysis.

Optimize website structure, metadata, internal linking, schema markup, and Core

Web Vitals.





Monitor website performance using Google Search Console, GA4, SEMrush, or similar tools.

Improve organic rankings, traffic, and lead generation through SEO best practices.

Collaborate with content writers to create SEO-optimized blogs, landing pages,

and website content.

Build and execute ethical backlink acquisition strategies.

Stay updated with Google's algorithm updates and implement necessary changes.

Website & Analytics: Manage tracking implementation using Google Tag Manager.

Configure and monitor conversion tracking, events, and attribution.

Analyze user behavior and recommend UX improvements to increase conversions.

Work closely with the web development team to improve website speed, SEO, and conversion performance.

Required Skills: Strong expertise in Google Ads and LinkedIn Ads.

In-depth knowledge of SEO (On-page, Off-page, Technical SEO).

Hands-on experience with:

Google Analytics 4 (GA4)

Google Search Console

Google Tag Manager

Google Ads Editor

Looker Studio

Ahrefs, SEMrush

Experience with conversion tracking and attribution models.

Understanding of landing page optimization and CRO.

Robust analytical and problem-solving skills.

Excellent communication and stakeholder management abilities.

Hands on experience in Managing Performance Marketing/SEO Tools.

📌 Marketing - Performance & SEO Specialist (Mumbai)
🏢 Smartbox Lockers
📍 Mumbai