Role Summary The Marketing Manager will be responsible for driving marketing strategy, brand positioning, and lead generation for the Automatic Door System business in railway and metro projects. The role focuses on identifying business opportunities, supporting tendering efforts, strengthening market presence, and working closely with sales and technical teams to achieve growth objectives.

Education: Bachelor Degree in Engineering (Mechanical / Electrical / Electronics)

MBA in Marketing / Strategy (added advantage)

Experience: 8-12 years of experience in marketing/business development

Experience in B2B / project-based marketing is essential

Exposure to tendering, government business, or EPC projects preferred

Exposure to liasioning upto CME, CDE, CE, PCMM, PCEE, GM level

- Duties/Responsibilities: Develop and execute marketing strategies for the Automatic Door System vertical

- Identify and generate leads in railway, metro, private customers and infrastructure sectors
- Conduct market research, competitor analysis, and industry trend tracking
- Support business development and sales teams in tendering and bid submissions
- Build strong relationships with key stakeholders (Railways, Metro Corporations, Consultants, OEMs, EPC contractors)
- Plan and execute branding initiatives, exhibitions, and industry events

- Prepare marketing collaterals (brochures, presentations, case studies, technical documents)
- Coordinate with design and technical teams to align product positioning with market needs




- Manage digital presence including website content, LinkedIn, and online campaigns

- Track and analyze marketing performance metrics and ROI
- Support pricing strategy and value proposition development
- Ensure alignment of marketing activities with business goals

Skills to have Strong knowledge of B2B marketing and industrial/project sales cycles

Understanding of railway/metro projects and procurement processes

Experience in tendering and bid support

Excellent communication, presentation, and interpersonal skills

Strong analytical and market research skills

Proficiency in MS Office and CRM tools

Ability to create technical and commercial marketing content

Liasioning upto CME, CDE, CE, PCMM, PCEE, GM level

Competencies Required:

Market Insight & Analysis : Ability to understand industry trends and customer needs

Strategic Thinking : Develops effective marketing plans aligned with business goals

Communication & Influence : Strong presentation and stakeholder engagement skills

Collaboration : Works closely with sales, design, and project teams

Result Orientation : Focus on lead generation and conversion support

Customer Orientation : Builds solid relationships with clients and partners

Creativity & Innovation : Develops impactful marketing campaigns and positioning

Execution Excellence : Ensures timely delivery of marketing initiatives

BODE SAINI India Pvt Ltd www.sainielectricals.com

📌 Marketing Manager (Ambernath)
🏢 Saini Electrical
📍 Ambernath