Marketing Executive – Payday Loans

Department: Marketing

Designation: Marketing Executive

Industry: NBFC / Financial Services

Employment Type: Full time

Experience: 0–3 Years

Location: Company name - AgrimFincap Pvt Ltd

Venue - Unit No 212, Plot No H 10 NSP Pitampura New Delhi 110034

Reporting To: Marketing Manager / Business Head

- Job Purpose The Marketing Executive will be responsible for promoting the company’s payday loan products, generating qualified customer leads, increasing loan applications, and supporting customer acquisition through various marketing channels.

The role requires strong communication skills, customer engagement abilities, and an understanding of digital and telephonic marketing.

- Key Responsibilities

- Promote the company’s payday loan products through approved marketing channels.
- Generate and manage leads through digital, telephonic, social media, referral, and other approved sources.
- Communicate loan product features, eligibility criteria, documentation requirements, and application processes to prospective customers accurately.
- Follow up with prospective customers and assist them throughout the application journey.
- Coordinate with the Sales, Credit, Operations, and Customer Support teams to ensure smooth processing of customer applications.
- Maintain regular follow-ups with leads and maximize lead-to-application conversion.
- Achieve assigned monthly targets for leads, applications, and conversions.
- Maintain accurate records of leads, customer interactions, follow-ups, and conversions.
- Conduct market research to identify potential customer segments and new acquisition opportunities.




- Support promotional campaigns and marketing activities as assigned.
- Handle customer queries professionally and provide accurate information regarding loan products.
- Ensure that all marketing communication follows company policies, approved communication guidelines, and applicable regulatory requirements.
- Avoid making misleading promises or providing unauthorized commitments regarding loan approval, interest rates, charges, or disbursement.
- Prepare and share daily/weekly marketing performance reports with the reporting manager.
- Perform other marketing and customer acquisition activities assigned by management.

3. Required Skills
- Excellent verbal and written communication skills.
- Strong customer handling and persuasion skills.
- Good negotiation and follow-up abilities.
- Basic knowledge of digital marketing and social media platforms.
- Good understanding of MS Office/Excel.
- Ability to work with targets and deadlines.
- Strong interpersonal and relationship-building skills.
- Ability to handle multiple leads and follow-ups efficiently.
- Good analytical and problem-solving skills.

4. Educational Qualification

Minimum: Graduate in any discipline.

Candidates with qualifications or experience in Marketing, Business Administration, Finance, Banking, NBFC, FinTech, or Sales will be preferred.

- Experience

- 0–3 years of experience in marketing,



sales, telecalling, customer acquisition, BFSI, NBFC, FinTech, or related fields.
- Freshers with robust communication and customer-handling skills may also be considered.

6. Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Lead-to-application conversion rate.
- Application-to-disbursement conversion.
- Monthly customer acquisition.
- Follow-up effectiveness.
- Achievement of assigned business targets.
- Customer engagement and response rate.
- Accuracy and timeliness of MIS/reporting.
- Compliance with approved marketing and customer communication processes.

7. Candidate Profile The ideal candidate should be:
- Target-oriented and self-motivated.
- Confident while communicating with customers.
- Comfortable with frequent customer follow-ups.
- Willing to work in a fast-paced financial services environment.
- Professional and responsible in handling customer information.
- Focused on achieving individual and team targets.
- Capable of maintaining professionalism while handling customer objections.

8. What We Offer
- Professional and growth-oriented work workplace.
- Performance-based incentives, as applicable.
- Learning opportunities in the NBFC/FinTech industry.
- Growth opportunities opportunities based on performance.

Note: All customer communication, marketing activities, and loan-related representations must be carried out strictly in accordance with company policies, approved processes, and applicable laws and regulations.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Flexible schedule
- Provident Fund

Work Location: In person

📌 Marketing Executive (North Sikkim)
🏢 Agrim Fincap
📍 North Sikkim