Role

· Lead solution discovery, requirements gathering, and implementation of scalable marketing technology solutions across the MarTech ecosystem.

· Design, optimize, and govern marketing automation capabilities across Salesforce Marketing Cloud (SFMC) and Sales

Cloud, including customer journeys, segmentation, lead management, lead scoring, nurture programs, consent management, and campaign execution.

· Support MarTech strategy and roadmap for SFMC, identifying opportunities for innovation, platform optimization, and business growth through business requirements.

· Partner closely with IT, Engineering, Sales Enablement, Privacy, Legal, and business stakeholders to optimize lead lifecycle processes, improve lead quality, strengthen sales and marketing alignment, and maximize conversion and ROI.

· Help establish governance frameworks, best practices, and operational standards for marketing automation, data management, workflow design, and platform usage.

· Lead end-to-end project delivery, including prioritization, scope management, stakeholder engagement, risk mitigation,

dependency management, and successful execution.

· Drive user adoption through onboarding, training, enablement programs, documentation, and change management initiatives that build organizational capability and platform maturity.

All About You

The ideal candidate for this position should have:

· Bachelor's degree in Technology, Information Systems, Computer Science, or a related field; MBA or Master's degree preferred.

· 10 years of experience in Marketing Technology, Marketing Operations, Marketing Automation, CRM platforms, or related disciplines.

· Deep expertise in Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, Automation Studio, Content

Builder, and Audience Builder, with working knowledge of Salesforce Sales Cloud.



SFMC certification preferred.

· Proven experience designing and implementing marketing automation solutions, customer journeys, lead management processes, and enterprise-scale platform integrations.

· Strong understanding of solution architecture, APIs, integrations, data flows, data governance, and up-to-date MarTech ecosystems. · Demonstrated ability to collaborate effectively with IT, Engineering, Sales Enablement, Product, Privacy, Compliance, and business stakeholders to deliver cross-functional initiatives. · Strong program and project management capabilities with experience managing complex priorities, multiple stakeholders, and large-scale transformation efforts. · Knowledge of SQL and AMPscript preferred. · Excellent communication, stakeholder management, and leadership skills, with the ability to influence both technical and non-technical audiences. · Strategic, analytical, and results-oriented mindset with a passion for solving complex business challenges, driving innovation, and delivering measurable business outcomes.

Story Behind the Need – Business Group & Key Projects

· Surrounding team & key projects

· Purpose/Size of this team

· Reason for the request

· Motivators for this need

· Increase Staff Need/ Replacement?

· Project?

· Surrounding team & key projects: Global B2B Marketing Operations; key work includes SFMC platform readiness and enhancement to serve lead gen use cases, Salesforce Sales Cloud integration, customer segmentation,



double opt-in, nurture programs, customer journeys, campaign execution, and governance. · Purpose/ size of team: The team is responsible for defining and scaling best-in-class lead generation capabilities across business units and regions, spanning people, processes, technologies and data. · Reason for request: Need a highly skilled Marketing Automation expert who can combine SFMC expertise, CRM integration knowledge, solution design, stakeholder management, cross-functional collaboration and delivery leadership to support campaign effectiveness and business growth. · Motivators: Drive Martech enablement to support campaign execution, improve customer engagement, improve lead qualification and conversion, strengthen sales alignment, support platform adoption, and raise marketing automation process effectiveness. · Increase staff need / replacement: NA · Project: SFMC/Sales Cloud marketing automation optimization, platform integrations and enhancements, lead management and governance, user onboarding, lead scoring and qualification and continuous improvement initiatives

Typical Day in the Role

· Hours/Shift worked

· Key tasks and rhythm

· Interaction with outside the team

· Interaction level with others (clients)

· Required to travel or work remotely

(expenses required?)

· Hours/ shift worked: Pune-based role; 12pm to 9pm shift, 2 days mandatory work from office · Key tasks and rhythm: Lead solution discovery, gather and translate business requirements into technical documentation, guidance and knowledge on scalable automation solutions, prioritize platform work, manage timelines/ dependencies/risks, oversee SFMC operations, document processes, and support onboarding/ training and governance across key business units.

📌 Marketing Automation Specialist (Pune)
🏢 Artech
📍 Pune