EXTERNAL JOB DESCRIPTION

Primary Responsibilities

Business Responsibility Areas

Business objectives
Identify, index and review market potential for Admixtures products in
Project Sales (Geography and Key Accounts)
Create a pipeline of projects (Pvt and Govt) and RMCs for admixture sales.
Generate leads through direct project site visits and various stakeholders
like Project Sales Executives, Applicators and Dealers
Coordinate with Concrete Technologist to conduct trials in time or
troubleshoot issues on sites.
Commercial negotiations with decision makers to clinch orders.
Focus on product mix and ensure product addition in Basic Order Quantity
(BOQ) of the site
Coordinate with supply chain to ensure timely delivery on site.
Ensuring timely collection of payments from distributor.

Technical Assistance
Provide technical assistance pre and post sales at the project sites related
to Admixtures products
Undertake in office sampling through the Concrete Technologist for Admixtures
products to build customer confidence

Market Development




Detailed competition mapping and awareness of their progress on a site to
site basis.
Identify and engage with set of medium to large RMCs, consultants etc. for
the purpose of market expansion and upgradation
Build long term relationship with the identified set of stakeholders through
regular product training and in office assistance
Brief about products and systems with Specifiers and Consultants to generate
business

Training
Identify and support RMCs and clients on practical application of Admixture
products at regular intervals
Coordinate with Marketing function to send out collaterals and relevant
training material to the Applicators

Market Intelligence
Assist Marketing function in conducting product trials and building
inferences on APL product strength vis-à-vis products in the market
Identify non-APL business stakeholders and take measures to convert to APL
account through product demonstr

📌 Executive N Ahmedabad
🏢 Asian Paints
📍 Ahmedabad