About the Job

Role Summary: The Marketing - Manager will be responsible for developing and executing integrated marketing strategies to strengthen the Nucore brand, generate qualified leads, and support revenue growth. The role requires a combination of strategic thinking, creativity, and strong execution capabilities across digital, content, product, and campaign marketing.

Location: Calicut

Job Level : M2

Reporting To: CEO Key Responsibilities: Marketing Strategy & Planning

Develop and execute annual and quarterly marketing plans aligned with business objectives.

Define positioning, messaging, and go-to-market strategies for products and services.

Identify target segments, customer personas, and growth opportunities.

Demand

Generation & Digital Marketing

Plan and execute multi-channel campaigns across digital, email, social media, SEO, SEM, and events.

Drive lead generation and pipeline creation in partnership with sales teams.

Optimize campaign performance using analytics and marketing automation tools. Brand & Content Marketing

Strengthen Nucore's brand presence across digital platforms.

Create and oversee high-quality content including blogs, case studies, whitepapers, brochures, presentations, and website content.

Manage social media presence and thought leadership initiatives.

Product

Marketing

Collaborate with product and engineering teams to understand product capabilities and customer value propositions.

Develop product positioning, competitive analysis, and sales enablement materials.

Support product launches and feature announcements. Customer & Market Insights

Conduct market research and competitive analysis to identify trends and opportunities.





Gather customer insights and translate them into marketing strategies.

Monitor industry developments and competitor activities.

Performance

Measurement

Track and report key marketing metrics including leads, conversions, CAC, ROI, website traffic, and campaign effectiveness.

Continuously improve marketing programs based on data and feedback.

Stakeholder

Management

Work closely with Sales, Product, Customer Success, and Leadership teams to align marketing initiatives with business priorities.

Manage external agencies, partners, and vendors as required.

Required

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

5–10 years of experience in B2B marketing, preferably in software, SaaS, or technology companies.

Robust understanding of digital marketing, content marketing, SEO, and demand generation.

Experience with CRM and marketing automation platforms.

Excellent communication, storytelling, and presentation skills.

Strong analytical and problem-solving abilities.

Ability to manage multiple priorities in a fast-paced environment.

Preferred

Qualifications

MBA in Marketing or related discipline.

Experience in SaaS, AI, ERP, CRM, HRMS, or enterprise software products.

Familiarity with tools such as HubSpot, Zoho CRM, Google Analytics, LinkedIn Campaign Manager, and marketing automation platforms.

Experience managing teams and cross-functional initiatives.

Success

Metrics

Growth in marketing-qualified leads (MQLs) and sales pipeline.

Improvement in website traffic and digital engagement.

Increased brand awareness and share of voice.

Campaign ROI and customer acquisition efficiency.

Successful execution of product launches and GTM initiatives.

📌 Manager - Marketing ( (Kozhikode)
🏢 Nucore Software Solutions
📍 Kozhikode