This role is for one of the Weekday's clients Min Experience: 5+ years

Location: India, Mumbai

JobType: full-time

We are looking for an experienced and results-driven Manager - Campaign Operations to lead the planning, execution, optimization, and monitoring of customer engagement campaigns across multiple channels. The ideal candidate will have 5-9 years of experience in campaign management, CRM operations, lifecycle marketing, or digital marketing, with strong hands-on expertise in ERP/CRM platforms and CleverTap .

The role requires a combination of operational excellence, analytical thinking, customer-centricity, and cross-functional collaboration. You will be responsible for ensuring campaigns are executed accurately and efficiently while continuously improving engagement, retention, conversion, and customer lifetime value.

Requirements Key Responsibilities

- Own end-to-end campaign operations, including campaign planning, audience segmentation, execution, monitoring, reporting, and optimization
- Manage and execute campaigns using CleverTap, leveraging customer data, behavioral insights, segmentation, journeys, triggers, and automation capabilities
- Work extensively with ERP/CRM systems to manage customer data, campaign workflows, lead/customer journeys, and engagement activities
- Build and manage targeted customer segments based on demographics, behavior, transaction history, engagement patterns, lifecycle stages, and other relevant attributes
- Develop and execute personalized campaigns across channels such as push notifications, email, SMS, WhatsApp, in-app messaging, and other digital touchpoints
- Coordinate with Marketing, Product, Sales,



Analytics, Technology, and Customer Success teams to ensure seamless campaign execution
- Establish campaign calendars, execution processes, quality checks, and operational workflows to ensure timely delivery
- Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, engagement, retention, churn, and revenue contribution
- Conduct A/B testing and experimentation to identify opportunities for improving campaign performance and customer engagement
- Identify operational gaps, campaign delivery issues, data inconsistencies, and process bottlenecks, and implement corrective measures
- Develop regular campaign performance reports and provide actionable insights to stakeholders and leadership
- Ensure data accuracy, campaign governance, audience hygiene, and adherence to internal processes and communication guidelines
- Continuously evaluate campaign automation opportunities to improve scalability and operational efficiency

Must-Have Skills

- 5-9 years of experience in Campaign Operations, CRM, Lifecycle Marketing, Digital Marketing, Customer Engagement, or a related field
- Strong hands-on experience with ERP/CRM platforms and customer lifecycle management
- Practical expertise in CleverTap,



including segmentation, campaign creation, journeys, automation, triggers, personalization, and performance analysis
- Solid understanding of customer data, audience segmentation, campaign workflows, and marketing automation
- Excellent analytical and problem-solving skills with the ability to translate campaign data into actionable insights
- Strong project management and stakeholder coordination abilities
- Excellent written and verbal communication skills

Good-to-Have Skills

- Knowledge of retention strategies and lifecycle/customer engagement programs
- Understanding of customer acquisition strategies and conversion funnels
- Exposure to digital marketing channels, performance marketing, and omnichannel customer engagement
- Experience with campaign analytics, experimentation, personalization, and customer journey optimization
- Familiarity with SQL, BI/reporting tools, or marketing analytics platforms is an advantage

Education Bachelor's degree in Marketing, Business Administration, Communications, Technology, or a related discipline. A postgraduate qualification in Marketing, Business, or a related field will be an added advantage. Ideal Candidate The ideal candidate is highly organized, data-driven, and customer-focused, with strong attention to detail and a proven ability to manage multiple campaigns simultaneously. You should be comfortable working in a fast-paced environment, taking ownership of campaign operations, and using technology and data to deliver measurable improvements in customer engagement, retention, and business growth.

📌 Manager - Campaign Operations (Mumbai)
🏢 Weekday AI (YC W21)
📍 Mumbai