LOOK-O-LOOK - 4D - Creative packaging design and product naming

Unieke Verpakking voor Look-O-Look 4D Snoep – Een Speelse Beleving For Look-O-Look, part of the Perfetti Van Melle group, Stepfive developed an eye-catching and distinctive packaging concept — including product naming — for their innovative 4D candy range, featuring playful variants like Penguins, Blobs, and Octopuses.

The goal: to create a high-impact, fun-filled experience that brings each candy to life.

Brand

Identity & Packaging Design With the slogan “4D Delicious”, we positioned the concept as a fusion of 3D candy + Look-O-Look’s signature fun factor. The brand identity is enhanced through bold, cartoon-style illustrations that turn each candy into a lively animated character. The result? A packaging style that feels cinematic and irresistibly engaging — for kids and grown-up candy lovers alike. Innovative and Impactful Packaging The packaging combines playful shapes and custom die-cuts with advanced printing techniques to maximize shelf appeal and brand recognition.

Key features include: Metallic finishes for a premium, modern look Vibrant illustrations that animate each character A distinctive pack shape aligned with the product and brand personality Product visuals that highlight the colorful candy in an appetizing, dynamic way Strengthening the Look-O-Look Brand This packaging line does more than showcase a new product — it reinforces the core identity of Look-O-Look as a bold, imaginative candy brand. The design captures the brand’s playful essence and sets it apart in a crowded retail environment, creating stronger emotional engagement and increased brand recognition.

LOOK-O-LOOK - 4D - Brand activation campaign

Full Brand Activation for Look-O-Look 4D Candy – From Shelf to Screen In addition to designing the unique packaging for Look-O-Look 4D Candy, Stepfive developed a range of instore and marketing materials to support the launch and visibility of this cutting-edge candy concept. With high-impact retail displays and a nationwide campaign, we helped maximize brand awareness, product recognition, and engagement.

Instore Materials That Drive Visibility To make Look-O-Look 4D Candy stand out on the retail floor, we created:

- A striking product display designed to capture customer attention at the point of sale
- Shelf strips and aisle interrupters placed perpendicular to the candy shelf — ensuring the product is visible from a distance and highlighting the playful brand personality These materials reinforce the colorful, fun identity of the 4D range and make the product a true eye-catcher in-store. Nationwide Marketing Campaign To support the in-store launch, we executed a nationwide brand activation campaign, including:
- A television commercial, introducing a wide audience to the unique 4D candy experience
- Engaging social media campaigns and a targeted digital strategy,



designed to amplify the brand’s fun factor and encourage consumer interaction Boosting Brand Awareness and Shelf Impact By combining strategic instore visibility with multi-channel marketing, Stepfive helped increase brand recognition and support the commercial growth of Look-O-Look. This integrated approach ensures consistency across every touchpoint — from the shelf to the screen — and brings the brand to life in a bold and memorable way. Looking to launch a new product or energize your brand presence? Let’s build a 360° activation campaign that gets real results. Contact us at [email protected]

LOOK-O-LOOK - 4D - Brand activation campaign Full Brand Activation for Look-O-Look 4D Candy – From Shelf to Screen In addition to designing the unique packaging for Look-O-Look 4D Candy, Stepfive developed a range of instore and marketing materials to support the launch and visibility of this innovative candy concept. With high-impact retail displays and a nationwide campaign, we helped maximize brand awareness, product recognition, and engagement.

Instore Materials That Drive Visibility To make Look-O-Look 4D Candy stand out on the retail floor, we created:

- A striking product display designed to capture customer attention at the point of sale
- Shelf strips and aisle interrupters placed perpendicular to the candy shelf — ensuring the product is visible from a distance and highlighting the playful brand personality These materials reinforce the colorful, fun identity of the 4D range and make the product a true eye-catcher in-store. Nationwide Marketing Campaign To support the in-store launch, we executed a nationwide brand activation campaign, including:
- A television commercial, introducing a wide audience to the unique 4D candy experience
- Engaging social media campaigns and a targeted digital strategy, designed to amplify the brand’s fun factor and encourage consumer interaction Boosting Brand Awareness and Shelf Impact By combining strategic instore visibility with multi-channel marketing, Stepfive helped increase brand recognition and support the commercial growth of Look-O-Look. This integrated approach ensures consistency across every touchpoint — from the shelf to the screen — and brings the brand to life in a bold and memorable way. Looking to launch a new product or energize your brand presence? Let’s build a 360° activation campaign that gets real results. Contact us at [email protected]
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📌 LOOK-O-LOOK - 4D (Chitrakoot Dham)
🏢 Stepfive Communicatie u0026 Design BNO
📍 Chitrakoot Dham