The candidate in this position will be involved in brand strategy, PR, and creative development initiatives while managing agencies and key stakeholders to build visibility, credibility, and long-term brand equity.

Key Responsibilities
Brand Strategy &
Positioning: Will assist in
Developing and refining brand positioning, messaging frameworks, and communication themes
Creating consistency across brand touch points (digital, offline, PR, events, campus/assets)
Creating a long-term brand architecture and narrative building
PR &
Media Management: Will assist in
Planning and executing PR strategies
Developing story angles, press releases, and media outreach through the PR agency
Identifying key media and industry platforms for relationships, coverage and visibility
Tracking PR impact (coverage quality, share of voice, sentiment, reach) - KPI management and reviews
Creative Development &
Campaigns: Will assist in
Development of campaigns (ATL, BTL, digital)
Developing briefs for creative agency
Reviewing concepts and alignment towards quality of execution
Overseeing production of creatives (print, OOH, videos)
Agency Management
Manage creative, PR, and activation agencies end-to-end
Define transparent briefs, timelines, deliverables,



and KPIs
Conduct regular reviews and performance tracking
Ensure cost efficiency and output quality
Stakeholder &
Ecosystem Management
Drive alumni engagement initiatives (testimonials, advocacy, collaborations)
Plan and execute events
Manage outdoor visibility (hoardings, kiosks, road shows. etc)
Identify potential partnerships (industry, academic, influencers, institutions)
Marketing Execution
Implement annual marketing plans and monthly activity calendars
Align brand efforts with admissions/business goals
Monitor effectiveness and deliverables

Key Skills &
Competencies
Robust content and storytelling ability
Understanding of PR and media landscape
Creative Development process : From brief to output
Robust stakeholder management and communication skills
High ownership mindset with an E2E approach

Experience &
Qualification
5–7 years in Brand/PR/Marketing roles
Experience in managing agencies and integrated campaigns. Alternately a similar experience in agencies.
Background in consumer brands, or services preferred
MBA/PG in Marketing or equivalent (preferred)

📌 Marketing Officer Dehradun
🏢 DIT University
📍 Dehradun