Responsible for developing various loyalty programs for painter and paint contractor.
Maximize the painter base and registrations
Responsible for developing engagement programs for Architects / Interior decorators.
Design Training programs for Influencers i.e. Painter, Paint contractors and Architects / Interior decorators.
Track loyalty scores of influencer through research.
Keep track on competitive activity of influencer and submit regular MIS.
Organize product / scheme launch meets.
Design on-the-ground market/geography specific influencer strategies to generate demand.
Interact with influencer to understand product needs/product perception/ loyalty requirement /dissatisfactions across markets.
Grow the share of emulsions in NPP dealers
Manage the Painter Call Center and review the effectivness
Develop effective training content
Ensure enrolment and participation of painters in conjunction with sales
Execution of Painter training programs

📌 Manager – Influencer Marketing Mumbai
🏢 Kansai Nerolac
📍 Mumbai