Key Responsibilities
Design high-performing static and motion creatives.
Create ad creatives, carousels, banners, GIFs, landing page assets, and display creatives optimized for conversions.
Work closely with the Performance Marketing team to understand campaign objectives, audience segments, and key performance metrics.
Develop multiple creative variations for A/B testing and experimentation.
Analyze creative performance and iterate designs based on CTR, CPC, CPA, ROAS, CVR, and engagement metrics.
Ensure all creatives align with brand guidelines while optimizing for platform-specific best practices.
Collaborate with Copywriters, Video Editors, Brand, and Growth teams to execute integrated campaigns.
Stay updated on digital advertising trends, platform specifications, competitor creatives, and emerging design styles.
Manage multiple campaigns simultaneously while ensuring quick turnaround times.

Required Skills
Solid proficiency in Adobe Photoshop, Illustrator, and Figma.




Experience designing creatives specifically for performance marketing and paid advertising.
Understanding of platform-specific creative best practices for Meta, Google Display, YouTube, and other digital channels.
Ability to design for conversion, not just aesthetics.
Basic knowledge of After Effects or Premiere Pro is an added advantage.
Familiarity with AI-powered design tools is a plus.

Qualifications
Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field.
25 years of experience in performance marketing creative design.
Experience working with D2C, e-commerce, beauty, skincare, fashion, FMCG, or consumer brands is highly preferred.
Robust portfolio showcasing high-performing ad creatives, paid campaign assets, and digital marketing designs.

📌 Manager Graphic Designer Mumbai
🏢 Foxtale Consumer
📍 Mumbai