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101 MARKETING The Campaign Cycle

Fan engagement, digital, content, and campaigns. Where creativity meets analytics in the sports world.

6 stages — the process sports marketing teams run on every campaign, from research to results.

What You'll Learn

Lesson 01

Audience & Insights

Knowing the fan or customer — segmentation before strategy.

Lesson 02

Strategy & Goal-Setting

Setting objectives, KPIs, and who you're targeting.

Lesson 03

Content & Creative Development

Building the content calendar and creative brief.

Lesson 04

Channel Execution

Getting it live across social, email, paid, and web.

Lesson 05

Community & Engagement

Real-time interaction, moderation, fan response.

Lesson 06





Measurement & Optimization

Reading the analytics and deciding what to change next time.

Key Skills
Audience insights & strategy
Content & creative development
Multi-channel execution
Campaign measurement & optimization

Sample Roles

Marketing Coordinator
Digital Content
Fan Engagement
Brand Manager

Avg starting pay$40K–$60K Unlock 101 Marketing — $149

Includes the full 101 Marketing path, the entire First Job Series, and full Playmakers Dashboard access. One-time purchase, locked-in presale pricing.

Includes All-Access + First Job Series

📌 Marketing Rajkot
🏢 PLAYMAKERS
📍 Rajkot