Job Location : Mumbai

Experience: 3yrs

Immediate Joiner

We are looking for a results-driven Marketing Automation Specialist with hands-on experience in Salesforce to manage and execute end-to-end user engagement campaigns. The ideal candidate should have expertise in managing omnichannel campaigns including Email, WhatsApp, SMS, Push Notifications, and Cross-channel Journeys. You will be responsible for creating and executing automated marketing flows, analyzing campaign performance, and ensuring personalized customer experiences across the funnel

Key Responsibility:
Plan, create, and execute automated marketing campaigns using Salesforce across multiple channels (Email, SMS, WhatsApp, Push Notifications, In-App, Web Push).
Set up behavioral-based journeys, segmentation, and personalization to optimize user engagement.
Collaborate with Product, Growth, and Creative teams to align messaging and ensure timely delivery of campaigns.
Build and test user journeys, triggers, and conditions to support lifecycle campaigns.
Monitor and optimize campaign performance metrics such as open rate, CTR,



conversions, and retention.
Troubleshoot campaign delivery issues, integration problems, or data discrepancies.
Leverage A/B testing and analytics to improve campaign effectiveness.
Maintain and manage marketing automation data hygiene and ensure compliance with data privacy regulations (e.g., GDPR).

Requirement:
3 years of hands-on experience with Salesforce (mandatory).
Robust understanding of customer lifecycle stages, segmentation, and behavioral triggers.
Experience with omnichannel campaign execution (Email, SMS, WhatsApp, Push, In-App).
Ability to create and analyze detailed campaign reports and dashboards.
Working knowledge of HTML for email templates (a plus).
Robust analytical and communication skills.
Ability to work cross-functionally in a fast-paced setting.

Nice to Have
Experience with other marketing automation tools like Salesforce
Exposure to B2C or app-first consumer brands.

📌 Marketing Automation Specialist Salesforce Mumbai
🏢 0101.Today
📍 Mumbai