Performance Marketing Specialist (Google Ads & Meta Ads)

Job Summary

We are looking for a Performance Marketing Specialist with hands-on experience in Google Ads and Meta Ads (Facebook & Instagram) to create, manage, and optimize paid advertising campaigns for lead generation and eCommerce clients. The ideal candidate should be data-driven, ROI-focused, and capable of managing multiple advertising accounts.

Key Responsibilities
Plan, launch, and optimize Google Ads and Meta Ads campaigns.
Manage Search, Display, Shopping, Performance Max, YouTube, Facebook, and Instagram Ads.
Conduct keyword research, audience targeting, remarketing, and competitor analysis.
Optimize campaigns to improve ROAS, CTR, Conversion Rate, and reduce CPA/CPC.
Set up and manage GA4, Google Tag Manager (GTM), Meta Pixel, Conversions API, and conversion tracking.




Perform A/B testing on ads, creatives, audiences, and landing pages.
Monitor budgets, analyze performance, and prepare regular reports.
Collaborate with design and content teams to create high-converting ads.

Required Skills
2+ years of experience in Google Ads and Meta Ads.
Solid knowledge of Search, Display, Shopping, Performance Max, YouTube, Facebook, and Instagram Ads.
Experience with GA4, GTM, Meta Pixel, Google Ads Conversion Tracking, and Remarketing.
Understanding of CPC, CPA, CTR, ROAS, ROI, and campaign optimization.
Solid analytical, communication, and problem-solving skills.

📌 Meta & Google Ads Specialist New Delhi
🏢 Dawki Infotech
📍 New Delhi