.

Research Manager:

We are looking for a Consumer Insights Senior Manager/AVP who will design and
execute market research as well as user research to drive new product
development, marketing strategy and go-to-market tactics for Kotak Mahindra
Bank. In this role you will work closely with the marketing, product and
business team and play a pivotal role in defining the direction of different
KMBL product & offerings.

Job Role:
Working closely with cross-functional teams to identify problem statements
Planning and implementing end to end consumer research strategies and
methodologies
Conducting qualitative as well as quantitative research relying on primary as
well as secondary research
Talking to existing and potential customers to understand their needs and
behaviour




Doing a competitor analysis to understand product offerings and features
Devising actionable strategies from consumer insights
Reporting and presenting your findings to drive new product development and
marketing strategies

Job Requirements:
Minimum 6 years of experience conducting qualitative and quantitative
research
Robust analytical skills to extract actionable insights from data
Robust research skills such as moderation, preparation of Q’re/DG and
effective storytelling etc.
Solid communication and presentation skills
MBA, MA in Design/Sociology/Psychology in a numerate discipline
Need to have prior experience working with FMCG/Consumer Tech or any
client-side company

📌 Marketing Product Communication Ho Mumbai
🏢 Kotak
📍 Mumbai