Influencer Marketing Manager | Paschim Vihar, New Delhi ??? ????????

We’re looking for an Influencer Marketing Manager to take ownership of influencer marketing at Social Bird Media. This is an onsite role based in Paschim Vihar, New Delhi. This is a leadership-focused role for someone who can drive strategy, build strong creator relationships, lead campaigns, manage clients, and mentor the team. You’ll play a key role in strengthening Social Bird’s creator network and scaling our influencer marketing capabilities. ??? ?????? ?????

At Social Bird Media, you’ll work across diverse brands, creators, and campaigns, with the opportunity to take ownership, build industry relationships, and help shape our influencer marketing function. ??? ????????????????

- Lead influencer marketing strategy across multiple client accounts, aligning campaigns with business and brand objectives.
- Own the end-to-end influencer marketing function — from creator strategy and sourcing to negotiations, execution, reporting, and campaign closure.
- Build and maintain a strong creator ecosystem, including influencers, talent managers, agencies, and emerging creators.
- Lead creator negotiations, commercials, contracts, deliverables, timelines, and long-term partnerships.
- Develop strategies to build exclusive and long-term creator relationships with Social Bird.
- Take ownership of client relationships, understand business objectives, and provide strategic influencer marketing recommendations.
- Drive campaign performance by tracking reach, engagement, conversions, ROI, and other relevant KPIs.
- Identify new creators, platforms, trends, and content formats that can create opportunities for clients and Social Bird.
- Build processes and best practices to improve campaign execution,



creator management, and overall team efficiency.
- Mentor and guide junior team members, supporting them with sourcing, negotiations, campaign execution, and relationship management.
- Work closely with internal teams to ensure campaigns are delivered effectively, creatively, and on time. ???????? ??????????????
- 4–8 years of experience in influencer marketing, preferably in an agency environment.
- Proven experience in independently leading end-to-end influencer campaigns, including large-scale campaigns, from strategy and creator selection to execution, reporting, and closure.
- Proven experience in managing and mentoring teams, including delegating tasks, monitoring performance, ensuring timely delivery, and supporting team members in developing their campaign execution, creator management, and negotiation skills.
- Excellent leadership, communication, negotiation, client management, and relationship-building skills.
- Ability to manage multiple campaigns, budgets, teams, and deadlines simultaneously, while maintaining quality and client satisfaction.
- Strong ownership mindset with the ability to make decisions, solve problems, lead teams, and drive results independently. ????????? ??????
- Strategy: Ability to develop influencer strategies based on brand objectives and audience insights.
- Creator Network: Strong relationships across influencers, talent managers, and agencies.
- Negotiation: Ability to negotiate commercials, deliverables, contracts, and long-term partnerships.
- Analytics: Understanding of campaign metrics, ROI, engagement, reach, and conversions.
- Leadership: Ability to mentor team members and build efficient campaign processes.
- Platform Expertise: Solid understanding of Instagram, YouTube, and the wider creator ecosystem.

📌 Influencer Marketing Manager (New Delhi)
🏢 Social Bird
📍 New Delhi