Department: Marketing

Location: APAC-India-Mumbai

Description

The Marketing Manager is responsible for driving business growth through strategic planning and execution of marketing initiatives across qualified segments. This role focuses on demand generation, product and solution adoption, customer activation, and utilization growth, working in close partnership with Sales, Clinical/Education, Inside Sales, and other cross‑functional teams.

The role requires a solid balance of strategy, execution, commercial acumen, and on‑ground activation, with the ability to translate business objectives into scalable marketing programs.

Key Objectives

Deliver annual operating plan (AOP) targets through effective marketing execution
Drive customer acquisition, activation, and retention
Increase adoption and utilization of products and solutions
Improve conversion across the funnel—from leads to active, productive customers
Build strong brand preference and market leadershi

Role expectations

Key Responsibilities

Strategy & Growth Planning




Own the marketing strategy and annual plan aligned with business priorities
Define segmentation, targeting, and activation models across customer groups
Identify growth prospects across products, workflows, and customer profiles
Translate strategic priorities into clear execution plans and KPIs
Product, Portfolio & Solution Marketing
Support lifecycle management of products and solutions including launches, upgrades, and positioning
Develop transparent value propositions and messaging tailored to different customer segments
Partner with regional or global teams to localize strategies and offerings
Monitor competitive landscape and develop counter‑strategies
Demand Generation & Customer Acquisition
Drive demand through integrated marketing programs including events, digital campaigns, education, and partnerships
Build and scale lead generation engines across multiple channels
Improve lead quality and conversion through better profiling,

📌 Marketing Manager Mumbai (India)
🏢 Align Technology
📍 India