Healthcare Marketing Creative Strategist

Remote | Lifestyle Medical Facility | 30 Hours per Week | $6 per Hour

About the Role A growing lifestyle medical facility is seeking a Healthcare Marketing Creative Strategist to support its rebranding efforts and strengthen the presentation of its patient-facing content, website, and digital marketing materials.

This role combines creative strategy with hands-on execution. You will help assess the facility's current branding, recommend improvements, generate content ideas, and bring the approved direction to life through Canva, WordPress, patient education materials, and digital content.

This is not a role for someone who only waits for completed design instructions. The ideal candidate can understand the facility's goals, ask thoughtful questions, identify opportunities, explain creative recommendations, and personally produce high-quality materials.

Key Responsibilities

1.

Brand

Assessment and Rebranding

Review the facility's website, patient materials, visual identity, messaging, and existing marketing content.

Collaborate with stakeholders to understand the facility's mission, services, target audience, goals, and preferred brand direction.

Develop mood boards, messaging options, sample layouts, and creative concepts for review.

Apply the approved brand direction consistently across digital and printed materials.

2.

Content

Strategy and Creative Ideation

Generate content ideas based on the facility's services, target patients, brand direction, and marketing priorities.

Define the intended audience, key message, purpose, and desired action for each piece of content.

Identify unclear messaging, missing information, weak calls to action, and opportunities to improve patient engagement.

Develop content concepts for patient education, service promotion, websites, blogs, and social media. 3.

Canva

Design and Template Development

Create and redesign patient handouts, brochures, infographics, presentations, social media graphics, and educational resources.

Develop reusable Canva templates that follow consistent typography, spacing, colors, imagery, and layout standards.

Organize templates and brand assets so the internal team can easily maintain and update materials.

Build efficient Canva workflows that reduce repetitive design work.

4.

Microsoft

Publisher-to-Canva Migration

Review, organize, and prioritize existing Microsoft Publisher documents.

Convert Publisher files into editable Canva documents while improving readability and visual consistency.

Apply approved branding while preserving accurate clinical and patient information.

Establish organized naming, folder, version-control, and approval systems for migrated materials.





- WordPress Website Support

Review the website from a branding, messaging, usability, and patient-content perspective.

Update website text, images, graphics, service information, blogs, downloadable resources, and calls to action.

Apply approved branding across relevant pages and ensure content displays properly on desktop and mobile devices.

Coordinate with technical support when advanced coding or development is required.

- Patient-Facing Marketing Materials

Create clear and engaging materials that help patients understand the facility's services and care options.

Improve educational content related to nutrition, lifestyle medicine, weight management, women's health, and other approved services.

Use professional, supportive, and patient-friendly language and visuals.

Include clear next steps and appropriate calls to action while following the facility's clinical approval process.

7.

Social

Media and Digital Content

Develop graphics, carousels, short-form videos, educational posts, and other brand-aligned digital content.

Adapt content to the audience and requirements of each platform.

Connect content to actions such as visiting the website, learning about a service, or scheduling an appointment.

Repurpose approved content across channels while maintaining consistent messaging.

- Workflow and Process Improvement

Establish an organized workflow for requests, drafts, revisions, approvals, and finalized materials.

Maintain a centralized library of templates, brand assets, graphics, and approved content.

Develop naming conventions, version-control standards, project trackers, and basic process documentation.

Recommend Canva, WordPress, AI-assisted, or approved automation tools that improve efficiency.

9.

Stakeholder

Collaboration

Collaborate with stakeholders throughout discovery, concept development, approval, and implementation.

Ask thoughtful questions before recommending major brand or content changes.

Present focused creative options and explain recommendations in clear, nontechnical language.

Receive feedback professionally and communicate progress, obstacles, dependencies, and required approvals.

Initial Priorities

During the first stage of the role, you may be responsible for:

Reviewing the existing website, patient resources, and marketing materials





Identifying brand inconsistencies and improvement opportunities

Recommending a visual and messaging direction

Creating Canva templates and organizing brand assets

Redesigning priority patient-facing materials

Migrating Microsoft Publisher documents into Canva

Updating priority WordPress pages and downloadable resources

Developing consistent templates for website, print, and social media use

Required Qualifications

Experience in branding, rebranding, content strategy, creative strategy, or a similar marketing role

Robust portfolio demonstrating both creative thinking and completed design work

Advanced and current Canva proficiency

Practical experience updating and managing content in WordPress

Experience creating brochures, handouts, presentations, website graphics, social media content, or educational materials

Strong understanding of typography, layout, visual hierarchy, readability, and brand consistency

Ability to identify brand and content improvement opportunities

Ability to generate ideas based on business goals, audience needs, and stakeholder input

Strong written and verbal communication skills

Ability to explain creative recommendations and accept feedback professionally

Strong organization, project-management, and remote-working skills

Ability to balance strategic thinking with hands-on production

Preferred Qualifications

Experience creating content for healthcare, wellness, nutrition, lifestyle medicine, or professional services

Experience supporting a brand refresh or complete rebranding project

Experience developing brand guidelines, style guides, or template systems

Familiarity with Adobe Illustrator, Photoshop, or InDesign

Knowledge of print-ready file preparation, including margins, bleed, and file-export requirements

Basic video-editing or motion-content experience

Understanding of patient-friendly healthcare communication

Basic knowledge of SEO, website analytics, and content performance

Experience with Canva Bulk Create, automation tools, or AI-assisted creative workflows

Familiarity with email marketing, content calendars, and social media scheduling tools

Ideal Candidate

You may be a strong fit for this role if you are:

Strategic but practical

Creative but organized

Proactive but diplomatic

Confident but collaborative

Visually skilled while still focused on function and clarity

Comfortable working independently and communicating with multiple stakeholders

Able to move between big-picture brand thinking and detailed creative execution

Comfortable using both Canva and WordPress

Passionate about creating clear, trustworthy, and engaging healthcare content

📌 Healthcare Marketing Creative Strategist (New Delhi)
🏢 GoLean Health
📍 New Delhi