Company Description Bipha Ayurveda, part of Bipha Drug Laboratories, is an ISO- and GMP-certified manufacturer of Ayurvedic medicines, supplements, personal care, spa products, health foods, and aromatherapy products. Founded in 1929 in Kerala, the company is known for pioneering the conversion of traditional Kashaya (bitter liquid extracts) into convenient tablet formulations after extensive research. Bipha offers one of the largest portfolios of patent and proprietary Ayurvedic formulations, including products for lifestyle diseases, classical patent products, Kashaya tablets, single herbs, and herbal supplements.

With two GMP-certified plants adhering to international quality standards and ongoing clinical studies, Bipha focuses on evidence-based wellness. The company has expanded into organized retail, wellness clinics, hospitals, and boutique Ayurvedic stores in leading airports and malls, including the Bipha Life Hospital & Research Center, a 100-bed facility in Kottayam.

Role Description The Head of Ecommerce will lead Bipha Ayurveda’s online business strategy and operations, overseeing all digital sales channels and customer touchpoints. This full-time in office role, based in Kottayam, includes responsibility for managing the ecommerce platform, optimizing product listings, pricing, promotions, and user experience to drive revenue and customer engagement. The role involves analyzing web and sales data,



coordinating digital marketing campaigns, managing inventory and order fulfillment workflows, and ensuring seamless integration between online and offline channels.

The Head of Ecommerce will collaborate with marketing, sales, supply chain, and IT teams, manage ecommerce projects and vendors, and continuously identify opportunities to improve conversion, retention, and brand visibility in domestic and international markets.

Qualifications

Strong E-Commerce and Sales experience, with a track record of growing online revenue and managing digital product portfolios.

Proficient Analytical Skills and Web Analytics capabilities to interpret data, optimize performance, and guide decision-making.

Demonstrated Project Management skills to plan, execute, and monitor ecommerce initiatives across cross-functional teams.

Knowledge of digital marketing, online merchandising, and customer experience best practices in a D2C or retail environment.

Bachelor’s degree in business, marketing, technology, or a related field; an advanced degree or specialized ecommerce training is an advantage.

Experience in healthcare, wellness, Ayurveda, or FMCG sectors is beneficial, along with familiarity with omnichannel retail operations.

Ability to lead teams, collaborate effectively with diverse stakeholders, and work on-site in Kottayam.

📌 Head of Ecommerce (Kottayam)
🏢 Bipha Ayurveda
📍 Kottayam