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Position : Braze Consultant / Senior Consultant
Experience : 2–6 Years
Role Overview
We are looking for a Braze Consultant to help design, build, and optimize customer engagement programs using the Braze customer engagement platform. The candidate will implement omnichannel customer journeys, campaign orchestration, audience segmentation, event tracking, and personalization strategies to enhance customer experiences.
Key Responsibilities
Braze Platform Implementation
Configure and manage Braze environments.
Build customer engagement campaigns and journeys.
Develop and maintain Braze Canvas and Campaign workflows.
Configure triggered, transactional, and lifecycle campaigns.
Implement personalization and energetic content strategies.
Audience & Segmentation
Create customer segments and audience rules.
Configure user attributes, custom events, and catalog data.
Support real-time audience activation.
Design customer lifecycle and retention programs.
Omnichannel Campaign Execution
Develop and execute campaigns across:
Email
SMS
Push Notifications
In-App Messaging
Content Cards
WhatsApp (where applicable)
Integration & Data Management
Collaborate with data engineering teams for Braze integrations.
Configure SDKs, APIs, webhooks, and partner integrations.
Support data mapping and event validation.
Troubleshoot campaign delivery and reporting issues.
Ensure compliance with customer consent and privacy requirements.
Reporting & Optimization
Monitor campaign performance.
Analyze engagement metrics.
Conduct A/B testing and experimentation.
Recommend optimization prospects based on data insights.
Required Skil
📌 Customer Tech Noida (India)
🏢 EY
📍 India