Company Description Maipl is an agent-first platform designed to help product managers and engineering leaders redefine their product strategy journey and optimize the entire product lifecycle. By leveraging agentic AI, Maipl reduces the chaos typically associated with product strategy and roadmapping. The platform enables faster, more informed product decisions without requiring frequent meetings or standups with multiple stakeholders.

Maipl focuses on saving time for product leaders while improving clarity, alignment, and execution across their product portfolios. The company is driven by a commitment to streamline decision-making and make product management more efficient and effective.

Role Description The GTM/Business Development Lead is a remote, contract role responsible for building and executing go-to-market initiatives that drive awareness, adoption, and revenue growth for Maipl. In this role, the individual will identify and qualify prospective customers, develop outreach strategies, and nurture relationships with product managers and engineering leaders. Day-to-day tasks include conducting market and competitor research, creating and refining lead generation campaigns, engaging potential customers through calls, emails, and virtual meetings, and collaborating with the product and marketing teams on positioning and messaging.





The GTM/Business Development Lead will also collect feedback from prospects, help refine Maipl’s value proposition, and support the development of scalable sales processes and playbooks.

Qualifications

Strong Analytical Skills, with the ability to interpret market data and customer insights to inform GTM strategies.

Excellent Communication skills, including clear written and verbal communication and confident presentation abilities.

Proven experience in Lead Generation, with a track record of building and managing qualified pipelines in B2B or SaaS environments.

Hands-on Market Research skills to identify target segments, understand competitive landscapes, and uncover recent opportunities.

Customer Service orientation, with the ability to build trust, respond to inquiries promptly, and support prospective customers through the decision process.

Experience in business development, sales, or GTM roles, ideally within tech, AI, product management, or SaaS domains.

Comfort working in a fast-paced, early-stage environment, with a proactive and self-directed approach to problem-solving.

Expertise with CRM tools, sales engagement platforms, and basic sales metrics and reporting.

Bachelor’s degree in Business, Marketing, Engineering, or a related field, or equivalent practical experience.

📌 GTMBusiness Development Lead (India)
🏢 Maipl
📍 India