Company Description DOP is a Bengaluru-based cognitive beverage company focused on caffeine-free, zero-sugar drinks designed to support clear attention and refined thinking. Built around a short, legible formula and KSM-66® ashwagandha, DOP’s first FSSAI-classified functional beverage targets people whose work depends on high-quality decisions and sustained focus, such as founders, traders, writers, and makers.

The company is founder-led, with a team from media, brand, and FMCG, and is preparing for a global rollout starting from India. Its first release launches in September 2026 across cafés and hospitality, followed by workplaces, quick commerce, and direct channels. DOP is building for the “builder economy,” offering an alternative to spike-and-crash stimulants and focusing on the mental state its beverages enable rather than ingredients alone.

Role Description The Growth Specialist internship is an in office role based in Mumbai,Pune & Bangalore. The intern will support customer acquisition and retention initiatives, including identifying growth opportunities, optimizing funnels, and contributing to sales outreach across cafés, workplaces, and other channels.

Day-to-day responsibilities include conducting market research, analyzing performance data, assisting in campaign planning and execution,



and coordinating with cross-functional teams to drive experiments and track outcomes. The role also involves maintaining clear documentation of growth projects, supporting partnerships, and contributing to the refinement of go-to-market strategies in line with DOP’s brand positioning.

Qualifications

- Strong Analytical Skills to interpret data, identify patterns, and draw actionable insights.
- Effective Communication skills for clear written and verbal collaboration with internal teams and external partners.
- Practical Growth Hacking capabilities to design, test, and iterate growth experiments across relevant channels.
- Foundational Sales experience or aptitude to support outreach, lead qualification, and relationship-building.
- Solid Project Management skills to organize tasks, manage timelines, and coordinate stakeholders.
- Comfort working with spreadsheets and basic analytics tools (e.g., Excel, Google Sheets, dashboards).
- Interest in consumer brands, beverages, or FMCG, and curiosity about attention, focus, and cognitive products.
- Currently pursuing or recently completed a degree in business, marketing, economics, or a related field.
- Ability to work on-site in Mumbai and collaborate in a fast-paced, founder-led environment.

📌 Growth Specialist (Mumbai)
🏢 Dop
📍 Mumbai