Role Description The Growth Marketer will drive user acquisition, activation, and retention for Workativ through data-informed experimentation and performance-focused campaigns. This full time, on-site role based in Chennai involves planning and executing growth initiatives across digital channels, optimizing funnels, and collaborating with product, sales, and customer success to align growth strategies with business goals. Day-to-day responsibilities include designing and running A/B tests, branding and PR hacks, Podcasts, managing paid and organic campaigns, and identifying high-impact opportunities to increase qualified leads and product usage.

The Growth

Marketer will continuously test new ideas, tools, and channels to scale sustainable growth.

Qualifications

- Demonstrated experience in Growth Marketing and Growth Hacking, with a track record of driving measurable user and revenue growth.
- Strong skills in Marketing Analytics and Web Analytics,



including proficiency with tools such as Google Analytics, Mixpanel, or similar platforms.
- Hands-on experience in Lead Generation and performance campaigns across channels like search, social, email, and partner programs.
- Ability to design and analyze experiments (A/B tests, multivariate tests) and apply insights to optimize funnels and campaigns.
- Solid understanding of B2B SaaS marketing, preferably in HR tech, ITSM, or AI-based products.
- Comfort working with data (spreadsheets, dashboards, basic SQL or BI tools) to build reports and make decisions.
- Strong written and verbal communication skills, with the ability to create clear, compelling growth-focused messaging.
- Collaborative mindset, capable of working closely with

📌 Growth Marketer (Chennai)
🏢 Workativ
📍 Chennai