Company overview

PEP is a dynamic personal care company that proudly houses two innovative brands – m Caffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While m Caffeine is India’s first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations.

Together, our brands reflect PEP’s mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.

Come, join the pack!

Job Summary

We’re looking for a creative and performance-driven Graphic Designer who can create high-converting creatives across Website Offers, Meta Ads, CRM, digital marketing & ecommerce Channels.

Key Responsibilities

- Design daily performance ad creatives (Static + GIF) for paid media campaigns
- Convert marketing briefs for multiple creative variations for A/B testing
- Create high-impact visuals focused on CTR, conversion and engagement.
- Create and improve high-impact visuals for website & Tech such as Banners, thumbnails, GIF and more.
- Create visually engaging CRM creatives such as Emailer, Whats App, RCS and Push notifications.
- Adapt brand-based assets into the e-commerce channel, Marketplace and Partnership creatives for high engagement and conversion.




- Work closely with performance marketers to understand what's working and iterate quickly.
- Maintain design quality while working in a fast-paced, high volume environment.
- Support additional creative needs such as offline print assets, Landing page assets.
- Support and participate in: o Product shoots o Model shoots o Creative direction & mood boarding o Basic camera and lighting setup assistance
- Strong sense of layout, typography and visual hierarchy.
- Strong understanding and knowledge of AI for better visual outcomes.
- Should have a strong awareness of what is trending in the market and implementations according to it.
- Understanding of performance-focused and conversion-driven creatives
- Understanding of performance marketing basics (ads, CTR, hooks, testing mindset)
- Proficiency in:

o Photoshop o Illustrator o Figma o After Effects/Premiere Pro (preferred)

Qualifications & Experience:

- 2–3 years’ experience in D2 C, ecommerce, beauty, fashion, or lifestyle brands
- Experience with CRM and performance marketing creatives
- Basic understanding of photography/camera work is a solid plus
- Fast execution, attention to detail, and trend awareness
- Bonus if :

Experience in reels/video editing

Shoot assistance or creative production experience

Understanding of e-commerce consumer behavior

📌 Graphic Designer (Mumbai)
🏢 Mcaffeine
📍 Mumbai