Job Title: Google Ads Specialist – Lead Generation (US Market)Location: Delhi (Work from Office)Experience: 4+ YearsSalary: ₹30,000 – ₹50,000 / month (Based on experience)Shift: Rotational Shifts (Aligned with US Business Hours)Job OverviewWe are looking for a data-driven Google Ads Specialist with 4+ years of hands-on experience in managing high-volume Lead Generation campaigns specifically for the US/American market. In this role, you will plan, execute, and optimize end-to-end paid search, display, Performance Max, and remarketing campaigns aimed at generating high-quality inbound leads. You will be responsible for controlling Cost Per Lead (CPL), managing negative keyword lists, and driving maximum ROI for US-based clients.

Key ResponsibilitiesCampaign Management: Plan, build, and scale PPC campaigns tailored to the US target audience across Search, Display, Performance Max, and YouTube.

Lead Generation Strategy: Focus on driving qualified B2B/B2C leads while lowering CPL (Cost Per Lead) and CPA (Cost Per Acquisition).

Negative Keyword Management: Routinely conduct deep search-term audits to identify non-converting, low-intent traffic; curate and refine negative keyword lists to minimize wasted spend.Keyword &

- Competitor Research: Perform comprehensive keyword research, user intent mapping, and US competitor advertising analysis.

Conversion

Tracking &

• Analytics: Set up, audit, and troubleshoot conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and offline conversion imports (CRMs). Ad Copywriting &
- A/B Testing: Write compelling ad copies, responsive search ads (RSAs), and ad extensions that resonate with American audiences. Regularly run split tests on ad messaging and landing pages. Bid Strategy &
- Budget Optimization: Manage daily/monthly budgets and execute smart bidding strategies (Target CPA,



Target ROAS, Maximize Conversions) aligned with lead quality goals.

Quality

Score &

• CRO Optimization: Improve landing page relevance, ad quality, and Quality Scores to reduce Cost-Per-Click (CPC).

Required Skills &

• QualificationsExperience: Minimum 4+ years of hands-on experience managing Google Ads campaigns specifically for the US/American region.Lead Gen Focus: Proven track record in B2B or B2C lead generation (handling landing page traffic, form fills, phone calls, and demo bookings).Technical Mastery: Strong command over Google Ads Editor, Keyword Planner, Google Analytics 4 (GA4), and Google Tag Manager (GTM).

Match

Types &

• Negative Bidding: Deep operational understanding of exact, phrase, and broad match dynamics, search query mining, and negative keyword sculpting.Geo-Targeting &
- Scheduling: Expert knowledge of US time zones, location targeting (state/zip code level), and ad scheduling.Communication: Excellent written and spoken English communication skills for crafting high-converting US ad copy and coordinating with cross-functional teams.

Work Workplace &

• Shift DetailsShift Type: Rotational Shifts (Must be comfortable working during US overlapping/business hours).Work Mode: 100% Work from Office (WFO).Office Location: Delhi.

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits

- Paid time off

Application Question(s):
- How do you prevent Broad Match keywords from wasting budget on irremediable traffic in US campaigns? Mention 2 exact negative keyword/match-type tactics you use.
- Are you comfortable working 100% On-Site (Work from Office) at our Delhi location on Rotational Shifts (including US business hours) for a salary range of ₹30,000 – ₹50,000/month?

Experience:
- managing Google Ads Lead Generation campaigns USA market: 4 years (Required)

Work Location: In person

📌 Google Ads Specialist (Delhi)
🏢 Fourseas Infotech
📍 Delhi