About The Company Lascade is a forward-thinking technology company dedicated to developing innovative digital solutions across various sectors. Our portfolio includes AI-powered tools, mobile applications, travel technology platforms, subscription services, and comprehensive digital offerings. We pride ourselves on delivering cutting-edge products that enhance user experiences and drive business growth globally.

Our team comprises passionate professionals committed to excellence, innovation, and continuous learning. At Lascade, we foster a collaborative environment that encourages creativity, strategic thinking, and data-driven decision-making to stay ahead in a rapidly evolving digital landscape.

About The Role We are seeking a results-driven Google Ads Specialist to join our dynamic marketing team. In this role, you will be responsible for scaling customer acquisition efforts across our diverse software product portfolio. Your expertise will help build profitable acquisition strategies, optimize campaign performance, and translate data insights into actionable business growth.

This position offers an exciting opportunity to work on a variety of digital campaigns spanning Search, Display, YouTube, Performance Max, Demand Generation, and App Campaigns. The ideal candidate will possess a deep understanding of Google Ads beyond basic campaign management, demonstrating the ability to develop innovative strategies that maximize ROI and drive scalable growth. You will collaborate closely with cross-functional teams including Product, Design, Content, and Engineering to enhance landing pages, improve conversion rates, and ensure tracking accuracy.

Your insights will directly impact our global marketing efforts and contribute to the expansion of our innovative solutions worldwide.

Qualifications The ideal candidate will have between 2 to 5 years of hands-on experience managing Google Ads campaigns with a proven track record of delivering measurable business results.



A strong understanding of various campaign types such as Search, Performance Max, Display, YouTube, and App Campaigns is essential. Candidates should possess experience managing advertising budgets effectively, with a focus on achieving specific KPIs and ROI targets.

Proficiency in keyword research, bidding strategies, audience targeting, and campaign optimization is required. Familiarity with Google Analytics 4, Google Tag Manager, and conversion tracking is also necessary. Excellent analytical skills, problem-solving abilities, and the capability to identify growth opportunities through data analysis are highly valued.

Strong communication skills are essential for preparing detailed reports and collaborating with different teams to implement campaign strategies successfully.

Responsibilities Plan, launch, and optimize Google Ads campaigns across various platforms including Search, Display, YouTube, Performance Max, Demand Generation, and App Campaigns.

Conduct comprehensive keyword research to identify high-intent acquisition opportunities and develop targeted campaigns.

Design and implement scalable campaign structures focused on maximizing profitability and growth.

Continuously optimize key performance metrics such as CTR, Quality Score, Conversion Rate, CPA, CAC, and ROAS.

Create and refine audience targeting, bidding strategies, and segmentation to improve campaign efficiency.

Perform A/B testing on ad copy, landing pages, bidding strategies, and campaign structures to identify the most effective approaches.

Monitor campaign performance regularly and prepare detailed reports with actionable insights for stakeholders.

Collaborate with Product, Design, Content,



and Engineering teams to enhance landing page performance and conversion rates.

Ensure accurate conversion tracking through implementation and management of Google Analytics 4, Google Tag Manager, and Google Ads.

Research and identify new advertising opportunities across different countries, customer segments, and product lines.

Stay updated with the latest Google Ads features, industry best practices, and digital marketing trends to continuously improve campaign strategies.

Benefits Joining Lascade offers the opportunity to work on innovative projects with a global impact. You will manage Google Ads campaigns for multiple software products, gaining exposure to international markets and diverse customer segments. Our environment promotes high ownership and accountability, enabling you to see the direct impact of your work on business growth.

You will collaborate closely with cross-disciplinary teams, including Product, Growth, Design, and Engineering, fostering a holistic approach to digital marketing. We encourage experimentation and creativity, providing the freedom to test new ideas and refine strategies continually. Additionally, we offer competitive compensation packages, career development opportunities, and a flexible work environment designed to support work-life balance and ongoing learning.

Equal Opportunity Lascade is committed to creating a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, ethnicity, gender, age, sexual orientation, disability, or any other protected characteristic. We believe that diverse perspectives and backgrounds foster innovation and drive our success.

All qualified applicants will be considered for employment without regard to any protected status. We strive to provide a supportive environment where all employees can thrive and contribute to our mission of delivering innovative digital solutions worldwide.

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