Job Purpose

The Vendor Program Manager will develop and implement comprehensive vendor marketing plans. The role is responsible for managing an assigned product category and understanding basic marketing trends, product positioning and market prospects.

Responsibilities

Assist assigned vendors with the creation of product marketing strategies through the Company.
Work closely with Client Executives to develop Account Based Marketing plans for the Company's strategic Partner ecosystem.
Manage vendor/the Company marketing relationship, including maintaining product marketing plans, managing vendor coop/MDF and representing the Company in marketing related business meetings.
Coach and direct the daily activities of the Marketing Executives or Marketing Administration through delegation of projects.
Act as a consultant for product management and assigned vendors by providing marketing direction pertaining to assigned manufacturers' marketing plans.
Develop and maintain three-month rolling marketing plans that incorporate vendor objectives, strategies and tactics.




Develop and implement marketing plans that incorporate all aspects of marketing, including print advertising, direct mail, electronic marketing, training programs, telemarketing and sales awareness.
Maintain the Company's marketing profitability goals.
Provide programmatic marketing support by understanding vendor objectives and recommending an appropriate mix of the Company's marketing programs.
Execute vendor participation in these programs.
Develop a comprehensive understanding of the creative and job flow processes of the Company's marketing department.
Prepare monthly Promo/Spiff results and quarterly ROI reporting for designated manufacturers.
Work with product manager to understand monthly sales data and trend information.
Act as the focal point for project material coordination by interfacing with participating manufacturers, gathering necessary vendor materials and developing materials tracking

📌 Program Manager Ai Automation New Delhi
🏢 Tech Data APAC​
📍 New Delhi