Role & responsibilities A day in life:
Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle
Coordinate with the prospects and the frontend team to set up business meetings/calls. Further, briefing the frontend team about the prospect after conducting secondary research and collating relevant information.
Engage in dialogue to understand client requirements and expectations
Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns
Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates
Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership
Drive data capture and management. Provide regular database health checks, cleansing, and augmentation




Partner closely with product marketing and campaign management teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email and web personalization
Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccers largest customers
Knowledge of Sales funnel and pipeline structure
Should be comfortable working in the US shift timings of 5:30 PM to 2 AM. Role & responsibilities

Preferred candidate profile
Experience in generating leads through cold calling, emailing in the US market
Experience range: 1 to 7 yrs.
Solid communication and interpersonal skills
Proven track record of meeting or exceeding sales targets
Ability to work independently and as part of a team
Proficiency in using CRM software and other sales tools

📌 Senior Demand Generation Associate Noida (India)
🏢 Innovaccer
📍 India