We are looking for a self-motivated and experienced Product Marketing Manager to join our growing fintech company in India. This is a newly created role, and you will be responsible for building and driving the product marketing strategy for our B2B spend management solution. You will work closely with the

CEO and other members of the team to develop and execute go-to-market plans, create compelling messaging, and generate leads and sales.

Responsibilities
Develop and execute a product marketing strategy for our B2B spend management solution
Conduct market research and competitive analysis to identify prospects and position the

product accordingly
Create compelling messaging and content that resonates with our target audience
Develop and manage go-to-market plans for new product launches and feature releases
Work with sales and customer success teams to generate leads and close deals
Track and measure the results of product marketing campaigns

Qualifications
2+ years of experience in SaaS product marketing, preferably in the B2B space




Robust understanding of the product marketing lifecycle, from go-to-market strategy to launch

execution
Experience in developing and executing marketing campaigns across multiple channels
Excellent writing and communication skills
Ability to work independently and as part of a team
Solid analytical and problem-solving skills
Bonus Qualifications:
Experience in the fintech industry
Experience with B2B lead generation and sales
Experience with marketing automation tools

Note: We are looking for a self-starter who can drive this newly formed department. Therefore, it is important that the candidate is proactive, independent, and has a robust track record of success. Skills: b2b,sales enablement,analytical skills,lead generation,competitive analysis,marketing campaign execution,gtm,market research,go-to-market planning,product marketing,product marketing strategy,messaging and content creation,problem-solving

📌 Senior Executive Product Marketing Mumbai
🏢 Kodo
📍 Mumbai